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Getting Started Guide

AdRoll makes it easy for you to launch campaigns, place your ads where they’ll make the most impact, personalize your customer experience, and take action from your AdRoll insights.

How AdRoll Enables Growth

Consolidated marketing

Advertise on multiple channels all  from a single platform.

Seamless integrations

Streamline your workflow through AdRoll Connect.

Advanced ad technology

Our platform leverages 34 million+ signals and makes about 2.5 million predictions per second.

Wide reach

Reach customers across sites, social media, and devices, with access to our 1,000+ private marketplace deals and 500+ ad exchanges (including Facebook and Google).

Campaign measurement

Our attribution dashboard gives insight into your ad impact, campaign trends, and more.

Clear and shareable reports

Create, schedule, and download custom reports to view your progress and share results with collaborators.


Before You Start

There are a few things you should know and do to ensure you’re set up for success.

  • Understand the Ad Guidelines

    To comply with our ad network partners’ rules and regulations, check out our guidelines for ad content.

  • Connect Your E-commerce Platform

    We provide a streamlined setup if you connect through your supported e-commerce platform. We’ll automatically place your AdRoll Pixel, create audiences based on your site, and give you the ability to launch dynamic ads.

  • Place the AdRoll Pixel

    The AdRoll Pixel is the foundation of all your campaigns – it connects your site to AdRoll. These articles cover everything you need to know about your pixel:
  • Know Where to Find Our Support Team

    Need additional support? Reach out to our Customer Support Platform Specialists available 24/7 at, 24/5 (Monday-Friday, 24 hours a day) on LiveChat. If you don't see the LiveChat widget, you can reach our team via email.


Getting Started Checklist

When you first sign up for your AdRoll account, we'll walk you through setting up your first campaign. Use this checklist to follow along.

  1. Getting to Know Your Business

    The more we know about your business and goals, the better we can help you.

  2. Connect Google Analytics

    Connect your Google Analytics account so we can design a campaign plan based on your site traffic and visitor behavior.

    We'll have read-only access to your website data, which allows us to learn from your site traffic, recommend optimizations, and evaluate how you measure success.

    Don’t have a Google Analytics account? Over time, we’ll make recommendations based on what we learn from your website traffic and campaigns.

  3. Track Your Conversions

    To understand the impact of your ads, you’ll need to tell us what you want your visitors to do when they come to your site. For example, this can be completing a purchase or signing up to a newsletter.

  4. Choose a Campaign Plan

    We recommend serving ads across social, general web, and emails. Based on your site traffic, we’ll recommend a plan for you that you can modify if needed.

    If you haven’t connected Google Analytics, you’ll see our general recommendations for success.

  5. Set Your Budget

    These articles break down how to choose the right campaign budget for you:

  6. Choose Your Campaign Schedule

    We recommend that your campaigns run continuously, with No End Date. This allows for you to serve ads 24/7. We require each campaign to run for a minimum of 5 days.

    To set specific times to run ads throughout the day, learn more about dayparting.

    Generally, ads will be reviewed by our policy team within 24-48 hours. In certain cases, ads may take longer to be approved if a more comprehensive review is required. Learn more about our review process.

  7. Define Success

    We automatically optimize for maximum conversions at the lowest cost. You can either leave these default settings, or you can define your specific metric of success. Here are some resources for defining your goals and strategy:

  8. Connect Facebook and Instagram Accounts

    To give you access to audiences on social, you’ll need to connect your business’s Facebook and Instagram accounts:

  9. Choose Ads

    When creating your first campaign, you can create new ads, upload ads, and request a free set of ads from us. Learn more about different ad types and options:

  10. Billing and Payment Methods

    You’ll be charged weekly for ad spend over the previous week. We will not go outside your weekly budget, but your daily spend will vary. Before launching your campaign, we’ll place a temporary authorization hold on your account to ensure you have sufficient funds. Here are some billing and payment resources:

  11. Ready to Launch

    In order to serve ads, you must:


After You Launch

General Policy Compliance

To ensure you’re in compliance with our ad network partners, check out the articles below. We’ll also notify you if we have any concerns as we review your site:

We’ll send you an email once your campaign has been approved or if it requires modifications.

What to Expect When You Launch

It takes our technology about 4 weeks to begin to understand the behavior of target audiences on your website and across the web.

Within these four weeks, we’ll learn:

  • About your site visitor behavior.
  • Which ads work the best across marketing channels.
  • How to apply these insights to target high-intent audiences.

Your Dashboard


Learn about measuring the impact of your AdRoll campaigns:

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