To show targeted ads in the European Territories, you’ll need to make sure your company complies with various privacy laws, including the ePrivacy Directive (consent to drop cookies) and General Data Protection Regulation (collecting and processing the data collected through the cookie). Consent is usually gathered through showing a consent banner to all visitors in the EU (if your company is based outside the EU), or to all site visitors (if your company is based in the EU).
We have a few options to help you decide what’s right for your business.
AdRoll Group’s cookie consent tool
Your first option is to use the AdRoll Group consent tool, which can be automatically implemented through your pixel code. Our tool is available in English, Dutch, French, German, Italian, Japanese, and Spanish (based on your visitors' browser language) and covers cookies directly related to AdRoll Group’s services. This is a simple solution that doesn’t require much extra developer work and will be implemented without any additional work on your end other than selecting our tool in your dashboard.
Third-party cookie consent tools
Here are some supported third-party consent tools:
We’ve compiled our suggested best practices if you choose to use an external consent tool.
In addition, we strongly recommend using a cookie consent tool (also called a “consent management platform” or “CMP”) that integrates with the IAB Europe Transparency & Consent Framework and is configured properly to meet our criteria. Here is a list of CMPs registered with IAB Europe.
If you don't have a cookie consent tool
If your company is based in the European Territories, all of your traffic needs to comply with GDPR and the ePrivacy Directive, which means you need to gather consent for advertising cookies from all visitors.
If your company is based outside of the European Territories, only your European Territories traffic will need GDPR-level consent. If you don’t have or don’t want a banner, we will block traffic from the European Territories as you won’t be able to advertise to European Territories-based visitors.