Do I need the GDPR banner if my business isn't based in Europe or Brazil?

Question

Do I need the GDPR banner if my business isn't based in Europe or Brazil?

Answer

The display of the GDPR banner is mandatory for businesses targeting visitors from Europe or Brazil. Failure to update your GDPR settings will result in AdRoll automatically categorizing your account as exempt from the GDPR banner requirement. Consequently, you will be unable to collect any data from the European Union and Brazil until a cookie-consent banner preference is established and the banner is appended.

  1. Navigate to the Settings tab.
  2. Scroll down to the GDPR section.
  3. Select the 'No Banner' option if available.

To learn more about GDPR guidelines, check out Privacy Compliance: General Data Protection Regulation (GDPR) and ePrivacy Directive.

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