What is dayparting?
Dayparting is a campaign level setting that gives you control over when your ads serve. You can use dayparting to select specific days of the week that you want your ads to serve (or not to serve), or specific times of day.
Dayparting affects the campaign as a whole and cannot be applied to specific AdGroups only.
When is this useful?
Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day.
For example, your pizza parlor has noticed that you sell more pizzas during the weekend. You also notice that your business picks up in the afternoon and evening (for lunch and dinner), but mornings are slow.
Use dayparting to boost business
Focus your efforts on when people are looking. Start a campaign that offers "One topping free!" during peak times for lunch, dinner, and the weekend. You know that people are hungry for pizzas during lunch and dinner, so offer a promotion when you know that people are looking to ensure that they order from you.
Grow traffic when business is slow. Your parlor is lonely during weekdays. Start a campaign that offers "$5 Weekday Pizzas!" at lunch and dinner Monday–Thursday. Offer a promotion that entices new customers during the week at times where you know that pizza is popular.
Break into breakfast. You're plenty busy during lunch and dinner, but your breakfast offering needs a little help. Start a campaign that promotes "Free Coffee with your Breakfast Sandwich!" in the morning. This takes advantage of your robust afternoon and evening traffic to increase awareness and customers for breakfast.
How do I set up dayparting?
To schedule dayparting:
- Navigate to the Campaigns tab and click on Social & Display.
- Select a web campaign to edit.
- Under Campaign Settings click the Advanced Options drop-down to expose the dayparting settings.
Note: Dayparting feature is only available for the Web Campaigns.