If you don't want your ads to appear on certain websites or mobile apps, you can adjust this setting at the individual campaign level. For example, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.
Please note that you can also adjust this globally for all your campaigns using General Exclusions. General exclusions take precedence over campaign-specific exclusions, with additional campaign-specific exclusions added on top.
To exclude website domains for specific web campaigns, follow the steps below
- Log in to AdRoll and navigate to Campaigns on the left side menu.
- On the Web & Social page, find the campaign that you want to adjust.
- Click the ellipsis next to the campaign name and select Edit.
- Under Web Channel Settings, click Advanced Options.
- Under Campaign Exclusions, click +Add campaign-specific exclusions and choose Add apps to exclude or Add domains to exclude.
For Campaign-Specific Domain Exclusions
- Enter the domains you want to exclude, one per line.
- Click Save.
We use an implicit leading wildcard for all domains you enter. For example, if you enter acme.com, we’ll exclude all subdomains that match *.acme.com. See below for example:
| You Enter | We Exclude | We Allow |
|---|---|---|
| acme.com |
www.acme.com mail.acme.com sports.acme.com |
Any domains that don’t end in acme.com |
| sports.acme.com |
sports.acme.com tennis.sports.acme.com |
finance.acme.com www.acme.com |
For Campaign-Specific Mobile App Exclusions
- Enter app IDs associated with the mobile apps you do not wish to target (one per line).
-
The app IDs can be found at the end of the app store URL. For example, to block the mobile app Words With Friends 2:
App Store App ID Where to find it Android com.zynga.words3 https://play.google.com/store/apps/details?id=com.zynga.words3 Apple (iOS apps) 1196764367 https://apps.apple.com/us/app/words-with-friends-word-game/id1196764367
- Click Save.