Campaigns

Intro to AdRoll Campaigns

• Getting Started with Ad Campaigns
• Launching Ad Campaigns with AdRoll
• How does AdRoll's Lookalike Targeting work?
• Your Campaign Strategy
• Bid Strategies
• Your Campaign's First Month: Learning and Optimizing Phase
• See all 10 articles

Ad Campaigns for Web Channel

• Web Brand Awareness Campaigns
• Web Retargeting Campaigns

Ad Campaigns for CTV Channel

• CTV Campaigns Introduction and FAQs
• CTV Brand Awareness Campaigns
• CTV Retargeting Campaigns

Ad Recipes for Social and Web Channels

• Recipes: Web and Social Ad Campaigns
• How do I manage my Facebook or Instagram comments?
• Best practices to launch Recipes for Web Channel
• Upload Creative Ads from a Recipe for Social and Web
• View Social Ad Placements

Campaign Management

• General Management
• Growth Management
• Advanced Campaign Settings

Campaigns FAQ

• Some Brand Awareness campaigns are ending and relaunching
• What is the difference between Lookalike, Contextual and Third-Party Audiences?
• How do I exclude certain IP addresses from my campaign?
• Is it possible to serve different set of ads to the audiences under a single campaign?
• Why can't I select my optimization strategy as CPA/Conversions while launching a new campaign?
• Can I exclude an audience segment from my campaign?
• See all 12 articles

[Legacy] Ad Campaigns for Facebook and Instagram

• [Legacy] Connect Your Facebook Business Page
• [Legacy] Connect Your Instagram Account
• [Legacy] Launch Facebook/Instagram Ad Campaigns in AdRoll
• [Legacy] Facebook & Instagram Campaigns: Select Specific Placements
• [Legacy] Demographic Targeting options for Facebook and Instagram Campaigns
• [Legacy] Legacy Facebook/Instagram Campaign Third-Party Terms