[Legacy] Demographic Targeting options for Facebook and Instagram Campaigns

This is an AdRoll Legacy Feature

The instructions in this article only apply to Starter Legacy and Growth Legacy plans to launch Legacy Facebook Campaigns in AdRoll.

 

Who can access

Access to Legacy Facebook/Instagram Campaigns launched and managed directly in AdRoll is limited to Starter Legacy and Growth Legacy plans.

Your AdRoll Plan Legacy Facebook/Instagram Campaigns
Starter (Legacy) Available
Growth (Legacy) Available
Ads Only Not available.
Advanced Not available. Instead you have access to connected social channels to launch social ad recipes.
Agency
MAP (Legacy)

To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.

 

Targeting options

The following age and gender targeting options are only available for Legacy Facebook and Instagram campaigns launched directly through AdRoll.

Setting Values
Age

18-24

25-34

35-44

45-54

55-64

65+

Education Level

Associate's Degree

Graduate Degree

High School Diploma

Some College

Undergraduate Degree

Vocational or Technical School

Gender

Female

Male

Net Worth

$50k - $99k

$100k - $249k

$250k - $499k

500k+

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