[Legacy] Launch Facebook/Instagram Ad Campaigns in AdRoll

Who can access

Access to Legacy Facebook/Instagram Campaigns launched and managed directly in AdRoll is limited to Starter Legacy and Growth Legacy plans.

To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.

Before You Start

Facebook ads combine the power of AdRoll with social capabilities such as likes, shares, or comments to increase organic interest as well.

To launch dynamic product ad campaigns, you will need:

• To connect your Facebook account to AdRoll. By accepting our request to connect, you give us permission to run ads on your behalf and report on performance. Learn how to connect your Facebook page. 

• A Facebook campaign dedicated to serving dynamic ads.

Start Creation of Your Campaign

• Log in to AdRoll and go to the Campaign tab in the left navigation menu.
• Under Web & Social Ads, click Create > Ad Campaign.

• Choose Campaign Type followed by Channels (Facebook & Instagram) where you want your ads to run.

Choose a Campaign Schedule

Choose your Campaign Schedule and click Done to move to the next step

• Start immediately upon approval or select a future date/time.
• End on a specific date/time, or run indefinitely.
• Campaigns must run for a minimum of 5 consecutive days.
• If selecting a specific time of the day, it will be set in Coordinated Universal Time (UTC).
• Upon campaign submission, there will be a review period of up to 48hrs before going live.

Choose a Bidding Strategy

Under Bidding Settings > Bid Strategy you can choose between, Conversions, Clicks or Impressions. 

• We suggest skipping Advanced Options and launching your campaign with AdRoll's default settings. Learn how to customize Day Partying and Frequency Capping.

Configure your AdGroup

By default your campaign will have one AdGroup called AdGroup 1. AdGroups are containers within your campaign to serve different ad sets to different audience segments with custom schedules, locations, environments and keywords. You can't set individual budgets for each AdGroup.

• Choose an AdGroup Name to easily identify it in different reports and dashboards.
• Optionally, use a Custom AdGroup Schedule if running multiple AdGroups at different times. If toggled off the AdGroup follows the general campaign schedule.

Choose your Audience 

Choose the audience you want to target by selecting an existing Audience segment you already created, or creating a new one.

Select your Ads

Select your ads from the Ad Library, create/upload new ones, or request free ads. Ensure your ad creative follow the technical requirements and creative best practices. 

Configure Facebook & Instagram Channel Settings

Under the Facebook & Instagram Channel page you will have the option to;

Connect Facebook Page

• Click the Connect Facebook Page button. A new window will open prompting you to log in to your Facebook account. Once you successfully sign in, your page will automatically be connected to AdRoll.
• Don't have Admin access to your Facebook page, please use this link to Send an access request.
• By connecting your Facebook account to AdRoll to run advertising campaigns you agree to Facebook's Terms found here.

Instagram Account

• Click Connect Instagram Account. You will see a list of all the Instagram accounts already connected to your Facebook page that are available for you to use.
• Click on the Instagram handle you want to connect and click Select. A pop up with instructions to connect AdRoll as a partner (see here) will appear.
• If you do not connect your Instagram account, we are still able to run ads on Instagram. Instead of using your Instagram account, we will use the page name and profile picture from the FB page you connected.

Bidding Settings

• Maximize Clicks is a hands-off, automated strategy focused on generating the most traffic for your budget.
• Set your own performance target (like a target CPC or CPM) gives you more direct control over cost-efficiency, ensuring you don't overpay for a single click, which is often preferred for performance-focused campaigns.

Configure Facebook & Instagram AdGroup 

By default your AdGroup is called AdGroup 1. AdGroups are containers within your campaign to serve different ad sets to different audience segments with custom schedules, locations, environments. You can't set individual budgets for each AdGroup.

• Choose an AdGroup Name to easily identify it in different reports and dashboards.
• Optionally, use a Custom AdGroup Schedule if running multiple AdGroups at different times. If toggled off the AdGroup follows the general campaign schedule.

Choose your Audience 

Choose the audience you want to target by selecting an existing Audience segment you already created, or creating a new one.

You also have the option to choose the demographics of the audience and the age range (Age range may restrict audience size. Only set an age range if your content is age-specific, such as alcoholic beverages.)

Ads

You can connect your Product Feed and create Dynamic Ads on our dashboard or choose to upload new ones, or request free ads. Ensure your ad creative follow the technical requirements.

Choose your budget and Payment method

You have set a Daily Budget (minimum is $10). This is the average amount your campaign will aim to spend each day.

• The "Optimize Across Channels" setting is active, meaning your budget will be automatically distributed to the best-performing channels to maximize results. You will have the option to choose Seprate Budget for Each Channel. 

• The campaign will begin immediately upon launch and will continue to run until you pause it.

   

Once you're done setting your campaign, scroll up to the top of the page and click Submit. You can also click Finish Later to save your campaign as a draft.