Who can access
The Social Ads Add-On may already be included in your package or available for purchase, depending on your AdRoll plan.
| Your AdRoll Plan | Social Ads Add-On |
|---|---|
| Ads Only | You can purchase the Social Ads Add-On. |
| Advanced | Already included in your plan. |
| Agency | Already included in your plan. |
| MAP (Legacy) | Already included in your plan. |
| Starter (Legacy) | Not available to purchase. This plan includes access to Legacy Facebook/Instagram Campaigns only. |
| Growth (Legacy) | Not available to purchase. This plan includes access to Legacy Facebook/Instagram Campaigns only. |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
What’s included
Advertisers frequently use multiple channels in their marketing mix. However, this often leads to complexity when managing and measuring campaigns across various ad managers and platforms.
AdRoll simplifies this process by allowing you to connect your ad manager accounts, enabling you to:
- Launch Recipes: Launch and coordinate campaigns across the web, Facebook, Instagram, TikTok, and Pinterest. Learn more.
- Edit Imported Social Campaigns: Manage campaigns imported from Facebook, Instagram, TikTok, and Pinterest. Learn more.
- Measure & Report: Gain insights on both Recipes and Imported social campaigns.
Launch Recipes
Rather than set up the same campaigns on multiple ad managers, with Recipes, you can select a goal, e.g., grow awareness, convert cart abandoners, and more, configure location targeting, and specify a budget. Once launched, AdRoll begins targeting the open web. AdRoll also pushes creative assets and campaign parameters to the social ad platforms you opted into the campaign. While AdRoll does not control targeting within the ad platforms directly, there is guidance in place to coordinate cross-platform targeting.
Dynamic Ads and Product Feed
Recipes for Social channels only support static ads. Social Dynamic ads via product Feed are not supported.
To learn more about launching Recipes across Social and Web, read this article.
Edit Imported Social ad campaigns
AdRoll performs hourly imports of campaigns from your connected Facebook, Instagram, TikTok, and Pinterest ad managers.
To learn more about launching Recipes across Social and Web read this article.
Measure and Reports
- Measure Recipes: Pre-built reports within AdRoll that provide insights into your recipe campaign performance.
- Measure Imported Social Campaigns: Track and analyze the performance of social media ad campaigns that were set up outside of the AdRoll platform but are being imported for reporting and analysis within AdRoll's interface.