Advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of time. Social ads can be still image or carousel ads. We offer all available placements for your ads including Facebook desktop and mobile, Facebook news feed, Audience Network, and Instagram. We also support runnings Pinterest and TikTok ads.
Single-image ads are the most common format on Facebook and Instagram. They consist of a single file, an image with less than 20% text, one landing page, and a call-to-action. These ads types also require descriptive text, which includes a title, description, link description, and display link. We recommend using these ads along with your web ads to ensure cross-channel reach.
Carousel ads let you showcase up to 5 images within a single ad, and each image can have its own link. Use carousel ads to display multiple products or tell a story about your brand through images.
At AdRoll, we make it easy for you to reach shoppers on Facebook and Instagram with a single creative, optimized for every placement across the two sites.
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Format Guidelines
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Use carousel ads to display multiple products or tell a story about your brand through images.
Facebook carousel ads
- Showcase up to five images within a single ad.
- Each image can have its own link.
Instagram carousel ads
- Showcase up to five images within a single ad.
- Only one caption and one destination URL which will be applicable for all the images.
To create carousel ads, please contact your Account Manager or the Customer Support Team (support@adroll.com or via Live Chats).
Sizes
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460x460 |
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600x600 |
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Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.
Your ads can appear in the following Facebook placements:
- Newsfeed
- Mobile Newsfeed
- Facebook Audience Network
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Format Guidelines
| Item | Guidelines |
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| File Size |
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| Ad Copy |
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| Length and Aspect Ratio |
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| Additional Considerations |
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| Supported Sizes |
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Best Practices
Your first-party data is the key to engaging your visitors on one of the largest ad inventory sources on the web. As a leading Facebook partner, here are tips to help you get more from your campaigns.
- Test different ads: Change fonts, colors, images, and calls to action to find what works best. Test ads by changing one aspect per test, such as CTA, and run the ad for about 10,000 impressions.
- Rotate ads: Keep your ads fresh by switching ads every two to three weeks. The rotation window may vary depending on your frequency caps and the number of users in your user list.
- Test promotions: Promote products, offer a discount, or promote a loyalty programs to drive additional social engagement and sales.
- Choose colors wisely: Choose images and colors that look vivid against Facebook’s blue and white.
- Test landing pages: Use landing pages from different stages of your sales funnel to see which lead to more conversions.
- Social ads show up as “Sponsored” posts on timelines. Users can interact with those ads and you can see their responses by using Ad Permalinks. View the ad as a post to check comments.
Find your Ad Permalink:
- Navigate to the Campaigns tab.
- Click on the Social Campaign and select the Columns > Customize columns.
- Select the Ad Permalink option and Save.
Note: Want to update existing ads based on the recommendations above?
Learn more about your Ads Tab for instructions on bulk editing ads to make these changes faster.