1. AdRoll Help Center
  2. Integrations
  3. Connected social channels

Managing your Social Channels in AdRoll

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Connected social ads is a new feature that enables you to connect your Facebook/Instagram, Pinterest, and Tiktok advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts within one interface. Once social channels are connected to our platform, you can view all your campaign's performance side-by-side and edit campaigns as needed for greater optimization. You can also seamlessly import your ads and audience data from your social channels into the AdRoll interface from the past 12 months.

How does it work?

Getting connected to your social channels is very straightforward, please follow these four steps for easy integration:

    1. Click on the “Integrations” button located in the bottom left corner of your dashboard.  
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    2. Hover over a tile for one of our supported social channels and click on the “Get Started” directional that appears.
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    3. From there, a popup appears where you can log into your social business/ad manager account.
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Note: You can only select an ad account that uses the same currency as your AdRoll account (e.g. if your AdRoll account uses USD, you can only select USD ad accounts). If your FB ad account for example uses EU and AdRoll uses USD, we will not be able to integrate your account due to currency differences.


Once you connect successfully, your campaigns will be automatically added to the AdRoll platform where you will be able to view your connected social campaigns alongside your AdRoll campaigns.

Note: Initially your campaign data will take 24 hours to import but after that, it will be updated on an hourly basis.

Navigating your Connected Social Campaigns

Note: Imported social campaigns will carry one year of historical data into the AdRoll dashboard and we only import campaigns that have spent in the past year. Additionally, all ads and audiences imported with social campaigns will live in our ads library and can be used in any other campaign for that channel.

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Key Features

  • You can filter the data by Channel.
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  • You can pause, edit or view your connected social campaigns directly on the channel site.
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What can be edited in a Connected Social Campaign? 

    Facebook & Instagram Pinterest TikTok

Campaign

 Campaign Objective View Only View Only View Only
Campaign Budget true.png true.png Set at AdGroup Level

Ad Group

 Ad Group Budget true.png NA true.png
Ad Group Budget Limit true.png true.png NA
Bid Strategy true.png true.png View Only (TikTok Restriction)
Optimization Strategy Goal true.png NA View Only (TikTok Restriction)
Strategy Goal Amount true.png true.png true.png
Scheduling End Date Only End Date Only End Date Only
DayParting NA NA View Only (AdRoll Restriction)
Adding New Ad Groups true.png true.png true.png

Targeting

 Audience Selection true.png true.png true.png
Audience Geo true.png true.png true.png
Audience Age true.png View Only View Only
Audience Gender View Only View Only View Only
Audience Language View Only View Only View Only
Audience Devices NA View Only View Only
Interest Targeting true.png true.png true.png
Keyword Targeting NA View Only (AdRoll Restriction) NA

Ad Creative

 Ad Placement true.png true.png View Only (TikTok Restriction)
Ad Selection true.png true.png true.png
Ad Creative View Only View Only View Only

 

Alert : For Ad Creative, it is not possible to edit the imported ads, but you can create new ads for all three social channels and add them to the campaigns on AdRoll.

How to edit a Connected Social Campaign?

  1.  Hover over a campaign, click on the three ellipses symbol, and select Edit. or you can click on the campaign name and select the Edit button present in the top right corner. 
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  2. This is what the edit campaign page looks like. 
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  3. You can view your applied campaign settings along with the Ad Categories.
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  4. You will be able to make edits at the Adgroup level as well.
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  5. Select ads, and you will have the option to duplicate or add a new ad set. 

Viewing Campaign Performance

You will have a holistic view of your campaign performance across channels without exporting numerous reports. 

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