Connected social ads is a new feature that enables you to connect your Facebook/Instagram, Pinterest, and Tiktok advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts within one interface. Once social channels are connected to our platform, you can view all your campaign's performance side-by-side and edit campaigns as needed for greater optimization. You can also seamlessly import your ads and audience data from your social channels into the AdRoll interface from the past 12months.
How does it work?
Getting connected to your social channels is very straightforward, please follow these four steps for easy integration:
- Click on the “Integrations” button located in the bottom left corner of your dashboard.
- Hover over a tile for one of our supported social channels and click on the “Get Started” directional that appears.
- From there, a popup appears where you can log into your social business/ad manager account.
- Once you connect successfully, your campaigns will be automatically added to the AdRoll platform where you will be able to view your connected social campaigns alongside your AdRoll campaigns.
Navigating your connected social campaigns
Key Features
- You can filter the data by Channel.
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You can pause, edit or view your connected social campaigns directly on the channel site.
Here's what editing a connected social campaign looks like:
- Hover over a campaign, click on the three ellipses symbol, and select Edit. or you can click on the campaign name and select the Edit button present in the top right corner.
- This is how the edit campaign page looks like.
- You can view your applied campaign settings along with the Ad Categories.
- You will be able to make edits at the Adgroup level as well.
- Select ads, you will have the option to duplicate or add a new ad set.
Viewing Campaign Performance
You will have a holistic view of your campaign performance across channels without exporting numerous reports.
