You can upload creative ads to AdRoll from a Recipe for Social and Web. Any ads added to a specific Recipe are automatically added to your Ad Library and can be used for other Recipe/Campaigns.
Who can access
All AdRoll customers have access to Recipes, however access to using Social Channels within Recipes is limited based on your package.
| Your AdRoll Plan | Recipes |
|---|---|
| Ads Only | All recipes available for Web Channel only. |
| Advanced | All recipes available for Web and Social channels. |
| Agency | All recipes available for Web and Social channels. |
| MAP (Legacy) | All recipes available for Web and Social channels. |
| Starter (Legacy) | Not Included |
| Growth (Legacy) | Not Included |
Channels supported by Recipe
Recipes allow you to advertise on multiple social channels. The channels available vary by recipe:
| Recipe Name | Advertising Tactic | Channels Available |
|---|---|---|
| Attract New Visitors (Brand Awareness) | Lookalike Targeting | Web, Facebook, Instagram |
| Contextual Targeting | Web only | |
| Re-engage Browse Abandoners | Retargeting | Web, Facebook, Instagram, Pinterest, TikTok |
| Convert Cart Abandoners | Retargeting | Web, Facebook, Instagram, Pinterest, TikTok |
| Target Klaviyo Audiences with Ads | CRM List Targeting | Web, Facebook, Instagram, Pinterest |
| Post purchase Thank you | Retargeting | Web only |
| Win Back | Retargeting | Web only |
How to upload Creative Ads from a Recipe for Social and Web
To upload Creative Ads, follow the steps below:
- Navigate to Campaigns > Recipes on the left side menu.
- Create a new Recipe or edit an existing one.
- Within the Recipe edit mode, go to Set Up Ad Campaign.
- Select the channel (Web, Facebook & Instagram, Pinterest, TikTok) depending on where you wish to advertise and click Continue.
Channel availability
Only the following customers have access to Facebook, Instagram, Pinterest, and TikTok ad campaign creation capabilities within Recipes:
- Ads Package customers who’ve purchased the Social Ads Add-On*
- Advanced Package customers*
- Legacy Marketing and Ads Plus (Legacy) Package customers
*Self-service only feature. Social Ads is not supported by the AdRoll managed services teams.
- Open the dropdown menu for the desired channel to see the Ads options.
- Click Upload.
- Drag and drop your pre-created ads into the drop-zone.
- Based on the selected channel, you will see the list of supported ad sizes.
Type of ads |
Ad sizes supported |
|
300x250 300x600 160x600 970x250 728x90 320x50 |
|
|
600x600 600x315 600x500 |
|
|
Aspect ratio: 16:9 Resolution: 1920x1080+ Minimum Bit Rate 2,100 Kbps |
|
|
Aspect ratio: 16:9, 1:1 Resolution: 1280x720 |
|
| Type of ads | Ad sizes supported |
| Facebook/Instagram Image Ads |
Aspet ratio: 9:16, 4:5, 1:1 or 1.9:1 Resolution: 600x315+ |
| Facebook/Instagram Video Ads |
Aspect ratio: 16:9, 1:1, 9:16, 4:5 Resolution: 1280x720+ |
| Type of ads | Ad sizes supported |
| Pinterest Image Ads |
Aspect ratio: 2:3 Resolution: 1000x1500+ |
| Pinterest Video Ads | Aspect ratio: 2:3, 1:1, 9:16 |
| Type of ads | Ad sizes supported |
| TikTok Video Ads |
Aspect ratio: 16:9, 1:1, 9:16 Minimum bit rate: 516 Kbps |
- Edit the details as needed and preview the ads on the right, then click Upload.
- Click Save & Close to save the ads in your Recipe.