Native Web Ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads.
We strongly recommend supplementing adding Native Web Ads to your campaigns in addition to Static Image Web Ads.
Click this link to see more examples of native advertising.
Placements
| Native Ad Placements | ||
|---|---|---|
Sizes
| Native Ad Sizes |
|---|
| 600x600 |
| 600x315 |
| 600x500 |
Once you select the image you wish to use for the Native Ads, our system will automatically create the three ads in the sizes mentioned above.
Format Guidelines
| Item | Guidelines |
|---|---|
| Supported File Types |
|
| File Size |
Up to 1MB |
| Destination URL |
|
| Title | Up to 60 characters |
| Description | Up to 1024 characters. We recommend using 70 characters or less to avoid truncated descriptions |
| Brand Name | Up to 1024 characters |
Additional Considerations
- Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide/truncate your descriptions to ensure consistency with their website.
- Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
- Third-party ad tags are not supported.
Upload Native Ads
You can upload ads either through your Ad Library or during campaign creation. When uploading any image, our system will automatically create ads (copies) for all appropriate ad placements.
From the Ads Library:
- Navigate to your Ads Library, and click Upload on the top right.
- Either browse or drag and drop the image you’d like to add to AdRoll.
- On the next screen, edit or enter text into the fields on the left. Different fields will display for different ad types. If a required field is left blank, clicking upload will highlight the required fields.
- Click upload to add the new ads to your library.
From a Campaign:
- Create a New Campaign or Edit an Existing Campaign.
- When you get to the Ads step, click Upload.
- Drag and drop any pre-created native ads into the drop-zone.
- Edit the details as needed and preview the ads on the right.
- Click Upload.
- Review and Launch a new campaign, or Save an existing campaign.
Create Native Ads directly in AdRoll
Read this article to learn how to use our in-App ad builder using your assets to create an ad set on your own.