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Video Web Ads Guide

Use Web video ads throughout your entire customer journey to:

  • Reconnect with current and potential customers by adding AdRoll Web Video Ads to your Web Retargeting campaigns.
  • Connect with new audiences by adding Web Video Ads to your Brand Awareness campaigns.
  • Deepen connections with increased brand awareness and understanding of your products.

You can add Web video ads within active campaigns or launch new ones.

Remember

You cannot add video ads to campaigns also running social dynamic ads.

 

Web Video Ad Placements

There are two types of video ads for the general web: in-stream and out-stream. In-stream video ads appear within the context of the streaming video. Out-stream video ads appear outside of any streaming content, similar to standard display ads.

In-Stream Video Ads Out-Stream Video Ads

WebAdPlacement-InStream.gif

WebAdPlacement-OutStream.gif

 

Format Guidelines

Item Guidelines
Supported File Types & Codecs
  • MP4 recommended. MOV also supported.
  • H.264 Video Codec is required.
File Size
  • Up to 1GB
Ad Copy
  • Destination URL w/UTM Params (required): Up to 1024 characters,
  • No redirecting URLs
  • Cannot lead directly to a payment processor (e.g. PayPal) or video (e.g. YouTube)
Length and Aspect Ratio
  • Recommended Length: Under 30 seconds
  • Min Length: 1 second
  • Max Length: 30 minutes
  • Aspect Ratio: 16:9 or 1:1
  • (Video) Pixel Aspect Ratio: 1:1 (or 1)
Additional Considerations
  • Video Sound: Recommended
  • Thumbnail: Defaults to the first frame, and can be edited
  • Autoplay:
    • For in-stream placements, autoplay is automatically enabled.
    • For out-stream placements, autoplay is enabled when the user scrolls over the ad.
  • Characters such as @ > # $ % ^ & () < are not permitted in your text
  • Video Assets will need to be hosted with AdRoll and can’t be served from a third-party/tag manager

 

Upload Web Video Ads

You can add video ads to AdRoll either from your Ad Library or directly in a campaign. 

From your ad library, click on Upload on the top right. While creating or editing a campaign, when you get to the ads step, click Upload. 

  • Drag and drop your MP4 or MOV video file(s) into the drop zone
  • Edit the name and destination URLs for each placement. Adroll will automatically create ads for all placements suitable for your video. For some placements, there may also be a Title, Description, or Call to Action. 
  • Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
  • Click Upload

You can also create facebook videos through the Create flow during campaign creation or edit.  

 

Social Video Ads

Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.

Your ads can appear in the following Facebook placements:

Facebook Placements
Newsfeed
Mobile Newsfeed
Instagram
Facebook Audience Network

 

Examples

Facebook

SocialAds-FacebookVideoMobileAds.gif

Instagram

SocialAds-InstaVideoMobileAds.gif

 

Upload Social Video Ads

  1. Create a New Campaign or Edit an Existing Campaign.
  2. Under Ad Types, select either Dynamic Ads or Static Ads & Video.
  3. When you get to the Ads step, click Upload.
  4. Drag and drop your MP4 or MOV file into the dropzone.
  5. Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
  6. Fill in any copy as needed.
  7. Click Upload.
  8. Review and Launch a new campaign, or Save an existing campaign.
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