Image Web Ads are the most common type of ad designed to stand out from the content on a website or app, making it hard for potential customers to ignore your message. They consist of a single file, minimal animation, and one landing page. Image ads have a background graphic, a business logo, and a call to action.
We recommend using 6 Static Image Web Ad sizes as an essential part of every campaign to run display ads on virtually every website and app, while other ad types aren't as widely accessible. That means more opportunities to connect with your audience — wherever they spend time online.
All ads and landing pages go through our Ad Review Process to make sure they are safe, suitable for everyone, and adhere to AdRoll's Advertising Policies.
We recommend refreshing your ads every 3 months to prevent ad fatigue and following our Ad Creative Best Practices guide to align your copy and landing pages to your customer journey.
Who can access
Web Image Ads are available for all AdRoll customers on any package.
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
Recommended Sizes
At a minimum upload the top 6 Image Web sizes: 300x250, 300x600, 728x90, 320x50, 160x600, 970x250. The more ad sizes you upload, the better reach your campaign will have and the better it'll perform.
| Web Ad Sizes | ||
|---|---|---|
|
Medium Rectangle |
Half Page |
Leaderboard |
|
Mobile Leaderboard |
Wide Skyscraper |
Billboard |
| Type | Size | Placement |
|---|---|---|
| Medium Rectangle | 300 x 250 | Desktop, Mobile (phone/tablet) |
| Half Page | 300 x 600 | Desktop, Mobile (phone/tablet) |
| Leaderboard | 728 x 90 | Desktop, Mobile (phone/tablet) |
| Mobile Leaderboard | 320 x 50 | Desktop, Mobile (phone/tablet) |
| Wide Skyscraper | 160 x 600 | Desktop, Mobile (phone/tablet) |
| Billboard | 970 x 250 | Desktop |
Additional Supported Sizes
Mobile ad sizes
Please know that the possibility of showing a certain ad size on mobile depends on the publisher. Some publishers may allow certain sizes on mobile and others don't. The most common mobile ad sizes are 320x50, and 300x250.
In addition to the recommended 6 sizes, you can upload the additional sizes in the table below. The more ad sizes you upload, the more reach your campaign will have and the better it will perform.
| Size | Type |
|---|---|
| 468 x 60 | Full Banner |
| 180 x 150 | Small Rectangle |
| 336 x 280 | Large Rectangle |
| 120 x 600 | Skyscraper |
| 120 x 240 | Vertical Banner |
| 125 x 125 | Square Button |
| 250 x 250 | Square |
| 120 x 60 | Tiny Rectangle |
| 200 x 200 | Mid Square |
| 300 x 100 | 3:1 Rectangle |
Format Guidelines
| Item | Guidelines |
|---|---|
| Supported File Types |
|
| File Size |
|
| Destination URL |
|
| Content |
|
Upload Static Image Web Ads
You can upload ads either through your Ad Library or during campaign creation. When uploading any image, our system will automatically create ads (copies) for all appropriate ad placements.
From the Ads Library:
- Navigate to your Ads Library, and click Upload on the top right.
- Either browse or drag and drop the image you’d like to add to AdRoll.
- On the next screen, edit or enter text into the fields on the left. Different fields will display for different ad types. If a required field is left blank, clicking upload will highlight the required fields.
- Click upload to add the new ads to your library.
From a Campaign:
- Create a New Campaign or Edit an Existing Campaign.
- When you get to the Ads step, click Upload.
- Drag and drop any pre-created web ads into the drop-zone.
- Edit the details as needed and preview the ads on the right.
- Click Upload.
- Review and Launch a new campaign, or Save an existing campaign.
AI-Powered Ad Builder
Read this article to learn how to use our AI-powered Ad Builder to create and upload Static Web Display Ads quickly and efficiently using well-tested templates and your own assets. This tool streamlines ad creation letting you choose from different predesigned layouts, AI-generated copy and images, and preview your ads with ease.
Troubleshooting
There are a couple of items that you can check if you are having issues with your image web ads:
- Make sure that your logo is included in your background image.
- The landing page must include a link to your website homepage and/or site privacy policy.
- The destination URL should not redirect to a different website or to a video, for example, a video on Dailymotion or NBS.com.
- GIF ads cannot loop endlessly or be longer than 30 seconds.
- Review our Advertising Policies Guidelines to learn how you can make sure your ads and site are compliant.