Ads in ChatGPT help you reach people as they explore, compare, and decide - all inside a single conversational experience. Ads are matched to the context of the conversation the person is having and, when ads personalization is enabled, to select signals from their broader ChatGPT experience, so your message shows up aligned with what they are actually trying to accomplish.
For the most up-to-date information on OpenAI’s advertising offering, please reference OpenAI’s Help Center.
Feature Availability
Ads in ChatGPT through AdRoll is currently in Closed Beta and is limited to select managed customers. Eligibility requirements apply - see Eligibility requirements below. Please contact a member of our sales team for more information.
How Ads in ChatGPT works with AdRoll
OpenAI is an extended channel in AdRoll. That means it works differently from AdRoll’s own channels, and it is worth understanding those differences before you plan a campaign:
- AdRoll targeting and the AdRoll identity graph are not used. OpenAI owns all audiences and all selection and delivery decisions. Learn more about selection and delivery.
- ChatGPT campaigns do not appear in your AdRoll dashboard. They are built, launched, and managed end-to-end by the AdRoll team.
- You still own strategy and creative. Campaign goals, messaging, and creative generation stay with you; your AdRoll team handles execution.
Who does what
| Area | Owned by |
|---|---|
| Campaign strategy, objectives, and success criteria | You |
| Creative concepting and creative generation | You |
| Incremental budget approval | You |
| Campaign build, launch, pacing, and optimization | AdRoll (managed) |
| Reporting delivery | AdRoll (managed) |
| Audiences, ad selection, and ad delivery | OpenAI |
| Ad formats, pricing, and brand safety controls | OpenAI |
Eligibility requirements
Check eligibility before you plan
The Closed Beta is limited to Managed customers only. Please contact your Account Manager for further qualification criteria.
What’s supported, and who to contact
Because ChatGPT campaigns run outside the AdRoll dashboard, support for this channel works differently from the rest of AdRoll.
- Contact your AdRoll Account Manager or Customer Support team for eligibility, budgets and flighting, campaign build and changes, creative specs and trafficking, and campaign reporting.
- Reference OpenAI’s Help Center for ad formats, how ads are selected and delivered, pricing, tracking and measurement, and brand safety.
ChatGPT campaigns are not visible in the AdRoll dashboard, so they cannot be viewed, edited, or troubleshot through standard in-app support. Please route all requests through your AdRoll point of contact.
Conversion tracking and measurement
Reporting for Ads in ChatGPT is delivered by your AdRoll team; these campaigns do not appear in AdRoll dashboard reporting. For how measurement works on OpenAI’s side, see Tracking and measurement in OpenAI’s documentation.
FAQs
For details owned by OpenAI, please reference their documentation:
Can I run Ads in ChatGPT as a self-service campaign?
No. During Closed Beta, Ads in ChatGPT is a fully managed channel available only to select managed customers.
Can I use my AdRoll audiences to target ChatGPT ads?
No. OpenAI owns all audiences and delivery decisions, and AdRoll ’s targeting and identity graph are not used on this channel.
Will I see ChatGPT campaigns in my AdRoll dashboard?
No. These campaigns are managed outside the dashboard, and your AdRoll team will share reporting with you directly.
Can I move budget from my existing AdRoll channels to ChatGPT?
No. ChatGPT budget must be incremental to the budget you already run with AdRoll.