Is it possible to serve different set of ads to the audiences under a single campaign?

Yes, you will be able to create multiple AdGroups under a campaign, where each AdGroup can have its unique/same target audience and its own set of ads. The option to create AdGroups will be available while creating a new campaign, or you can edit a campaign anytime to add/copy an AdGroup.

  • To create a new AdGroup when launching a campaign, select New AdGroup by clicking the gear icon above the AdGroup.

Formatted and Fitted (55).png
 

  • Alternatively, you can choose to create a New AdGroup/Duplicate the existing one after finishing the AdGroup settings


Formatted and Fitted (54).png

To find the steps for editing a campaign and learn more about AdGroups, check out Edit your Campaign and AdGroups.

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