AdGroups

The purpose of AdGroups is to organize the ads within your campaign and strategically direct them to specific audiences.

AdGroups let you group relevant ads and serve them to a specific audience. If you're running a seasonal promotion that highlights a new product, you can serve ad images containing this product to the associated audience. For example, users who visited http://yousite.com/winter_jackets can be shown ads held within a "Jackets" AdGroup. By serving relevant ads to an interested audience, you can increase your click-through rate (CTR) and win more conversions. 

Create New/Duplicate AdGroups

• Log in to AdRoll and click Campaigns > Ad Campaigns tab in the left navigation menu.
• On the Web & Social page find the campaign that you want to adjust.
• Click ellipsis next to the campaign name and select Edit.

• Within the Campaign Settings section, click the add New AdGroup or Duplicate AdGroup button, considering the requirement.

You can see and measure performance across each AdGroup. We'll provide reporting on both cost and conversion metrics on the AdGroup level, which will allow you to test new images and copy as you refine your advertising. A/B testing like this is simple with AdGroups.