This article will walk you through the steps to pause and resume Web and CTV campaigns in AdRoll. Please note that the steps may vary depending on the Status of your campaign.
Pausing a Campaign
To change the status of an individual campaign, follow these simple steps:
- Navigate to the Ads tab in your AdRoll dashboard.
- Hover your mouse over the campaign's row to reveal the three-dotted ellipses button (...).
- Select Pause to stop a running campaign.
Pausing a Recipe
To change the status of an individual Recipe, follow these simple steps:
- Navigate to the Ads tab in your AdRoll dashboard.
- Click on the Recipe .
- Hover your mouse over the Recipe/Sub-Campaign row to reveal the three-dotted ellipses button (...).
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To pause all Sub-Campaigns simultaneously, simply pause the main Recipe. This action will automatically halt all the campaigns nested under it.
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To pause a specific Sub-Campaign, you can do so individually. Navigate to the particular Sub-Campaign and follow the standard pausing procedure. This allows other Sub-Campaigns to continue running without interruption.
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Resuming a Campaign
The steps differ depending on status of your campaign:
| Campaign Status | How to Resume Your Campaign |
|---|---|
| If your campaigns is in Off Status (Paused) |
Method 1: From the Ads tab, navigate to the campaign, select Resume. |
| If your campaign is in Ended Status (Completed) |
Method 2: From the Ads tab, choose a Campaign and select Edit, then navigate to Edit Choose Schedule > No End Date > Save. |
Method 1: Click Resume
- Navigate to the Ads tab in your AdRoll dashboard.
- Locate the paused campaign you wish to resume.
- Hover your mouse over the campaign's row to reveal the three-dotted ellipses button (...).
- Click the ellipses button and select Resume from the dropdown menu.
Your campaign will immediately become active and resume serving ads according to its budget and settings.
Method 2: Editing the Campaign Schedule
- Navigate to the Ads tab in your AdRoll dashboard.
- Locate the paused campaign you wish to resume.
- Hover your mouse over the campaign's row to reveal the three-dotted ellipses button (...).
- Click the ellipses button and select Edit from the dropdown menu.
- In the campaign editor, navigate to the Choose Schedule section.
- Select the option for No End Date.
- Click Save to apply the changes and reactivate your campaign.
Your campaign will now be active and will run continuously until it is paused again or a new end date is set.
Resuming a Recipe
To change the status of an individual Recipe, follow these simple steps:
- Navigate to the Ads tab in your AdRoll dashboard.
- Click on the Recipe .
- Hover your mouse over the Recipe/Sub-Campaign row to reveal the three-dotted ellipses button (...).
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To resume the entire Recipe i.e. all the Sub-Campaigns simultaneously, simply resume the main Recipe. This action will automatically resume all the campaigns nested under it.
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You can individually resume a specific Sub-Campaign.
- Navigate to the particular Sub-Campaign, click the ellipses button and select Edit from the dropdown menu.
- In the campaign editor, navigate to the Choose Schedule section.
- Select the option for No End Date.
- Click Save to apply the changes and reactivate your Sub-Campaign.
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Paused Campaigns vs Ad Spend
Your required balance is the sum of your active campaign budgets. To ensure funds are available, a temporary hold is initiated on your payment method each time you launch, unpause, or increase a campaign budget.
Paused campaigns do count towards your required balance. This is so that when you resume, we have the credit needed to immediately resume your campaign.
If you need to lower your required balance or aren't planning on resuming your campaign soon, consider Completing Your Campaign. Ads are saved in your Ads library so you can relaunch them easily.