Allow your campaign to run for at least 48 hours for accurate metrics on the AdRoll dashboard. If it still doesn’t serve ads, assess and troubleshoot it.
Bell icon
Located on bottom of the left navigation menu of your AdRoll dashboard, the bell icon is where you will find all your account notifications including any issues affecting your campaign.
Troubleshooting checklist
Events that could contribute to the reason for your campaign not serving can be categorized as follows. You can cross verify your campaign with each of these points:
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Settings — Make sure the date range on the dashboard is set to the current date.
- Audience — If the target audience is too narrow, you may choose to assign more audience segments or allow some time for the AdRoll pixel to collect enough users.
- Ads — If your ad banners are not in line with the policies we have in place or if the ad banners included in a campaign fail the review, no impressions will be served. You will receive an email on the registered email address along with a notification on the AdRoll dashboard for ad rejection. Once the recommended changes have been implemented on the ad banner, please reach out to our Customer Support team and they’ll assist you by looking into the possibility of getting the ad banner approved.
Brand Awareness Campaign Troubleshooting
Even if you have low site traffic, you can still run the AdRoll Brand Awareness campaign (Lookalike/Contextual/Third-Party Audiences), that helps you bring new users. However, we would at least require enough information about the high-intent users visiting the website, so that we can bring in similar potential users to the site.
- For Web Brand Awareness campaigns to ramp up, allow the pixel to collect minimum 100 users from the site.
- For Social Brand Awareness campaigns to start serving at their complete potential, allow the pixel to collect minimum 1000 users from the site.
Retargeting Campaign Troubleshooting
If your target audience is too narrow, please know that there won’t be many/any impressions served while running the AdRoll Retargeting campaign. Here are some tips that can be implemented from your end increase the campaign reach
- Target more audience segments.
- Increase the targeted audience segment duration, so that a user is cookied for a longer period of time.
- Create a CRM Audience. If you already have the potential list of users to target, you can upload the .CSV files (list of email addresses) to the dashboard, edit the desired campaign to target this list under the Audiences section.
- Launch a Brand awareness (prospecting) campaign which will increase your site traffic and simultaneously support the retargeting campaign.