The purpose of AdGroups is to organize the ads within your campaign and strategically direct them to specific audiences.
AdGroups let you group relevant ads and serve them to a specific audience. If you're running a seasonal promotion that highlights a new product, you can serve ad images containing this product to the associated audience. For example, users who visited http://yousite.com/winter_jackets can be shown ads held within a "Jackets" AdGroup. By serving relevant ads to an interested audience, you can increase your click-through rate (CTR) and win more conversions.
Create AdGroups
- Click into your campaign from the Ads tab and then click the Edit button on the right navigation bar.
- Within the Campaign Settings section, click the add New AdGroup button.
You can see and measure performance across each AdGroup. We'll provide reporting on both cost and conversion metrics on the AdGroup level, which will allow you to test new images and copy as you refine your advertising. A/B testing like this is simple with AdGroups.
Copy AdGroups
Once you create an AdGroup, you can copy it by editing your campaign.
- Go to the Ads tab in the left navigation menu.
- Click into the campaign that you want to edit in the Campaigns table.
- Click Edit.
- Edit the existing AdGroup name.
- Click on the Duplicate AdGroup that appears.