Daily and Monthly Budget
You can set up the budget for your campaign Daily or Monthly based on your preferences.
- The Monthly Budget can be prorated (based on the number of days left in the month), or you can use the entire monthly budget for the number of days remaining in the month.
- When you select Daily Budget, you are setting an average. On days when your campaign sees an increased opportunity to drive results, you may spend up to 20% more; then there may be days that your entire budget is not spent in order to maintain your set average daily budget.
To adjust your Campaign budget:
- Log in to AdRoll and navigate to Campaigns on the left side menu.
- On the Web & Social page find the campaign that you want to adjust.
- Click the ellipsis next to the campaign name and select Edit.
- On the Campaign Settings page, scroll down to Campaign Budget settings.
- Under Campaign Budget Settings, choose Daily or Monthly, and enter your desired amount.
- Click Save to update the campaign adjustments.
Changing your budget mid-month resets your monthly charging limit.
If you change your budget mid-month, your existing monthly charging limit will be removed, and a new one is created. This occurs each time you change your budget for a campaign.
If you are unable to edit the budget for your campaigns, please contact our Customer Support team or reach out to your Account Manager directly.