Whether you want to build your brand, bring back visitors, or convert past customers, AdRoll makes it easy to create ad campaigns across the web and connected TV.
How it works
AdRoll partners with the largest and most respected advertising networks to place your ads in front of your audience everywhere that they spend time online. Our easy-to-use platform manages ad campaigns across all channels, which provides a more accurate view of ad performance.
Every campaign starts with an objective — what you want the campaign to achieve. Your objective determines the audiences available to you and pre-fills sensible defaults for bidding, targeting, and budget, so you can launch without configuring every setting yourself.
Campaign objectives
There are three objectives, matching the three stages of your customer lifecycle.
Build Awareness
Reach new customers and increase traffic. A Build Awareness-specific campaign allows you to tell a brand story in a way that resonates with the audience and creates a connection. Potential customers appreciate this connection in more ways than one.
Use this objective to introduce your brand to prospects and boost website visits from net new audiences. You can reach people similar to your existing customers with Lookalike targeting, target interests, demographics, and in-market signals with a Third Party Audience, or find new customers on relevant content with contextual targeting. It is optimized to drive impressions and reach.
AdRoll helps you distribute, measure, and optimize for better Build Awareness campaigns, increasing your ability to win business and capture more budget.
Learn more about AdRoll's Build Awareness solution.
Retargeting
Retargeting works by reaching people who have already shown an interest in your brand — visitors to your website or app, people who engaged with your store or product pages, and contacts from your CRM. By showing relevant, targeted ads to those people, you increase Build Awareness and often total conversions.
Retargeting with AdRoll helps you find a direct line to your customers by getting the right ads to the right people at the right time. Two objectives cover it, depending on how close your audience is to buying.
Drive Engagement
Retarget audiences who showed interest. Use this objective to bring back visitors who have engaged with your campaigns or content, and to increase traffic to your website or app. It is optimized to drive clicks and visits.
Maximize Conversions
Retarget high-intent audiences. Use this objective to increase conversions based on behavior and to strengthen customer loyalty, targeting people such as cart abandoners, past purchasers, and frequent visitors. It is optimized to drive conversions.
Learn more about AdRoll's Retargeting solution.