These types of campaigns will help you target the customers who are most likely to make a purchase from you. This includes strategies to bring back loyal customers, cart abandonment strategies and browse abandonment strategies. We recommend that you dedicate 30-50% of your daily budget to targeting high-intent customers.
For this strategy, we’ll guide you through the setup for:
- Web campaigns for cart abandonment recovery
- Automated emails for cart abandonment recovery
Note: Our Cart Abandonment Marketing Recipe guides you through the process of setting up a cohesive cart abandonment campaign and provides the data you need to optimize for better performance. Learn more here.
- Web campaigns for browse abandonment recovery
- Social media campaigns for browse abandonment recovery
Web Ad Campaign Name: Cart Abandonment Recovery (Web)
|
Target |
People who visit a cart |
|
Exclude |
People who finish the conversion process |
|
Cookie duration |
30 days |
|
Creative best practices |
Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
|
Frequency cap |
Leave this as the default value |
|
Optimization strategy |
Optimize for conversions |
Email Campaign Name: Cart Abandonment Recovery
Follow the instructions here to set up an automated email campaign that will target cart abandoners who have left an email or logged in. Our Recover Cart Abandonment email sequence will help you automatically set up a series of emails using either one of our customizable templates or your HTML template.
Web Ad Campaign Name: Browse Abandonment Recovery (Web)
The goal of browse abandonment is to identify and return customers who show significant browsing behavior on your website. Below are our best practices for segmenting the right people and serving them with the right message.
|
Target |
People who viewed 3+ product pages |
|
Exclude |
People who add an item to a cart OR complete a checkout |
|
Cookie duration |
30 days |
|
Creative best practices |
Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
|
Frequency cap |
Leave this as the default value |
|
Optimization strategy |
Optimize for conversions |
Social Ad Campaign Name: Browse Abandonment Recovery (Social)
|
Target |
People who viewed 3+ product pages |
|
Exclude |
People who add an item to a cart OR complete a checkout |
|
Cookie duration |
30 days |
|
Creative best practices |
Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
|
Frequency cap |
Leave this as the default value |
|
Optimization strategy |
Optimize for conversions |
Want to learn more?
Abandoned Cart Recovery Best Practices
3 Examples of A+ Cart Recovery Campaigns
Abandoned Cart Retargeting Ads: Everything You Need to Know
How to Create an Abandoned Cart Recovery Campaign