These types of recipies will help you target the customers who are most likely to make a purchase from you. This includes strategies to bring back loyal customers, Convert Cart Abandoners and Re-engage Browse Abandoners. We recommend that you dedicate 30-50% of your daily budget to targeting high-intent customers.
For this strategy, we’ll guide you through the setup for:
Web Ad Recipie Name: Convert Cart Abandoners (Web)
|
Target |
People who visit a cart |
|
Exclude |
People who finish the conversion process |
|
Cookie duration |
30 days |
|
Creative best practices |
Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
|
Frequency cap |
Leave this as the default value |
|
Optimization strategy |
Optimize for conversions |
Web Ad Recipie Name: Re-engage Browse Abandoners (Web)
The goal of browse abandonment is to identify and return customers who show significant browsing behavior on your website. Below are our best practices for segmenting the right people and serving them with the right message.
|
Target |
People who viewed 3+ product pages |
|
Exclude |
People who add an item to a cart OR complete a checkout |
|
Cookie duration |
30 days |
|
Creative best practices |
Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
|
Frequency cap |
Leave this as the default value |
|
Optimization strategy |
Optimize for conversions |
Social Ad Recipie Name: Re-engage Browse Abandoners (Social)
|
Target |
People who viewed 3+ product pages |
|
Exclude |
People who add an item to a cart OR complete a checkout |
|
Cookie duration |
30 days |
|
Creative best practices |
Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
|
Frequency cap |
Leave this as the default value |
|
Optimization strategy |
Optimize for conversions |
Want to learn more?
Abandoned Cart Recovery Best Practices
3 Examples of A+ Cart Recovery Campaigns
Abandoned Cart Retargeting Ads: Everything You Need to Know