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Connect Your Instagram Account

Before you start, make sure you know:

  • Your business's Instagram account and password.
  • A Business Manager account for your business (detailed below).


Set Up a Facebook Business Manager Account

If you already have a Business Manager account set up, scroll down to Connect Your Instagram Account

  1. Go to and click Create Account.

  2. Add in your Business or Page Name and click Continue.2a_Create_account_Step_1.png

  3.  Complete the forms and click Finish.


Connect Your Instagram Account

To run ads on Instagram, you'll have to connect your Facebook account to your Instagram account by claiming your Instagram account.

  1. Log in to your Business Manager, and click Business Manager SettingsPeople and Assets. In the option bar, click Instagram Accounts.

  2. Enter your Instagram username and password, then click Next.

  3. Select your ad account if you have one, and click Next. Otherwise, Skip.

  4. A confirmation will pop up letting you know that your Instagram Account has successfully been added. Click Done.


Assign AdRoll as a Partner

For AdRoll to serve ads on your behalf, Facebook requires you to assign AdRoll as a Partner. 

  1. Click Assign Partner and enter 10151335266804117 (AdRoll’s business ID) in the popup box. You’ll see AdRoll is now added as an Agency Partner.

  2. Write down or copy your Instagram account ID. To do this:

    1. Go to Facebook Business Manager.

    2. Click Business Settings.

    3. On the left side of the screen, click Instagram accounts.
    4. Your Instagram ID will be displayed below your username.

  3. Back in AdRoll, go to SettingsFacebook and follow the prompt to connect to Instagram.

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