Where can I get help with writing my privacy notice?
There are companies—such as http://www.iubenda.com/—that can help you generate your privacy notice.
Can I use a privacy notice I find on another site?
Privacy notices are unique since they depend on the data practices of the website as well as the local laws or other rules that may apply so you can’t just cut and paste someone else’s, but feel free to check out ours to get an idea of what they can look like!
Then in the next section of the notice we link out to the industry opt-out sites described above.
What do I need to include in my privacy notice?
- That by visiting your site third parties (such as AdRoll) may place cookies on users’ browsers for targeted advertising purposes.
- A description of the types of data (for example, IP addresses, cookie identifiers, website activity) that are collected for targeted advertising.
- That this data may be used by third parties (such as AdRoll) to target advertising on other sites based on your users’ online activity.
- Instructions on how users can opt out of receiving targeted advertising. (for example, a link to the DAA opt-out site www.aboutads.info or the NAI opt-out site at networkadvertising.org/choices, or for those in Europe, the EDAA opt out site at youronlinechoices.eu.)
Does my site need a privacy notice?
YES! As part of our website content policies for eligibility, we need you to have a notice that describes how data is collected and used on your website, especially around cookies and other tracking technologies since they are required to run your AdRoll campaign. This requirement is included in the AdRoll Terms of Service that you agreed to when signing up for AdRoll’s services.
By using our services, your website drops third party cookies for advertising purposes on your visitors’ browsers. Because of this, you are required to give notice about your data practices related to this activity to comply with the Digital Advertising Alliance (DAA) Self Regulatory Program. This program is enforced by the Better Business Bureau and the US Federal Trade Commission. Learn more at the DAA website at www.aboutads.info
Where does my privacy notice go?
The link to your site’s privacy notice should be clearly visible on all pages where you’re collecting personal information or serving the AdRoll Pixel or any other tracking technology—not just your homepage.