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Privacy Notice Requirements

Required Information

To run AdRoll campaigns, your Privacy Notice needs to include statements for the following:

  • When visitors come to your site, third parties (such as AdRoll) may place cookies on their browsers for targeted advertising purposes.

  • A list of all the types of personal data collected by your website. For example, IP addresses, cookie identifiers or other tracking technologies such as pixels, and end-user website activity.

    • If you have opted-in into the AdRoll cross-device graph service (or are using any product or service that leverages AdRoll’s cross-device graph such as AdRoll Email), the list of types of personal data your website collects must include “hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising.” Please also include a reference to AdRoll’s Privacy Policy.

  • Instructions to opt out of targeted advertising.

You're required to post your Privacy Notice within 90 days of your Campaign Start Date.

Why You Need a Privacy Notice

Because your AdRoll campaigns require access to certain types of tracking, the Digital Advertising Alliance Self Regulatory Program (enforced by the Better Business Bureau and the US Federal Trade Commission) requires that you let your visitors know. Your Privacy Notice requirement is also in the AdRoll Terms of Service.


Where to Place Your Privacy Notice

A link to your Privacy Notice should be clearly visible on all site pages where you collect personal information and have your AdRoll Pixel.



Need help writing your Privacy Notice? Check out iubenda. Your Privacy Notice will be unique to your site, but you can check out our AdRoll Privacy Notice for inspiration.

Your opt-out section can link to,, or (Europe only).


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