AdRoll's Editorial Guidelines and Practices

NextRoll wishes to serve ads to customers that are appealing and adhere to both our policy advertising guidelines and editorial requirements. Similarly, the landing pages and websites which customers are directed to must adhere to these policies. 

Landing Page Experience

Landing pages can call attention to a particular product or service and must comply with the policy advertising guidelines. The landing page must also comply with editorial guidelines as outlined below.  

Ex.png Lack of brand notification: branding on promoted website, ads and ads' landing pages should be consistent and clear.

Ex.png Pop-ups which disable a user from navigating a website

Ex.png Websites which interferes with a users back button

Ex.png Website that requires a download of a product to view the landing page

Ex.png Redirecting URLs are not permitted

Ex.png Lack of navigation: your site at a minimum needs a privacy policy, a link back to your main site for any advertised promotional pages, and a few additional links which can be About Us or Contact Us or Terms & Conditions or FAQs for better user navigation.

Ex.png Inactive websites

Ex.png A “Coming Soon!” landing page – active links to pages that are under construction or blank may be grounds for disapproval.

Ex.png Navigation links that are broken or lead to inactive pages

Spelling and Language

Ex.png Inconsistent spelling or grammar that does not make sense

Ex.png Ads which are difficult to understand or do not make sense

Ex.png Symbols in ads which are confusing to the customer or restrict the understanding of the ad

Ex.png Excessive capitalization 

Ex.png Repetition of words, phrases, letters, or symbols in ads 

Ex.png Over-use of spacing in text

Ex.png Image quality is lacking or hard to understand what the image is

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