Maximize Spend and Performance Goals

The details below are available for managed accounts. See if you qualify for an Account Manager

AdRoll automatically helps drive campaigns to achieve both performance and budget goals. With budget pacing, your budget is automatically updated to perform on a rolling, real-time basis in order to maximize spend across a given campaign period. This helps you reach your performance goals and make full use of all available budget.

How it Works

AdRoll uses artificial intelligence to pace and optimize your campaigns. Our technology is constantly learning about your customers and using that information to optimize your campaigns toward your performance and budget goals.

Here are a few ways our technology adjusts campaigns:

  • Budget allocation: we bid across web and social and favor higher-performing campaigns.

  • Bidding techniques: we get you the right user at the right price.

If our technology makes changes to your budget, those changes will be reflected in your account. As we learn which campaigns perform the best, you should expect to see a few budget changes.

Get Started

Let your Account Manager know that you are interested in opting into this system. 

Minimum Requirements: 

  • A specific key performance goal for your campaigns.
  • An agreed upon budget outlined in an Insertion Order aligned with your account.
  • A timeframe you wish to spend the agreed upon budget within (limited to campaigns running more than 7 days).

Once the items above are established, our technology will use intelligent algorithms to automatically optimize your campaigns towards your spend and performance goals. Email campaigns are not supported at this time.

Learn more about AdRoll for agencies.


Was this article helpful?

We're sorry to hear that!

Please tell us why.