Review Process

Before you launch your campaign, make sure it's ready for our partner networks.

Generally, ads are reviewed by our Policy team within three days. Ad review may take longer if a more comprehensive review is required.

Review statuses

  • Approved: The item has been approved by the Ad Review Policy Team and submitted to the appropriate networks for approval.

  • Pending: The item is still under review.

  • Suspended: The ad has been suspended, typically due to conflicts with creative requirements.

  • Rejected: The campaign or ad isn't compliant. Please review our Advertising Policies to learn how you can make sure your ads and site are compliant.

  • Completed: The campaign's end date has elapsed and the campaign is no longer active. You can resume a completed campaign by removing or specifying a new end date.

Once approved, your campaigns and ads are submitted to our partner ad networks for a final review. Please allow up to 72 hours for your ads to be reviewed by our partner ad networks and to begin serving.

AdRoll reserves the right to review approved campaigns at any given time. Our partner ad networks’ policies and self-regulatory bodies’ codes of conduct are constantly being reviewed and updated, and as such we may review active campaigns to ensure that they comply with current policies, codes, and legal requirements. AdRoll reserves the right to complete campaigns at any time that are no longer eligible to run. 


We'll email you if we need your attention on something we find during our review. Make sure you have campaign notifications activated. To check, go to SettingsEmail Preferences.

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