BidIQ is the artificial intelligence that powers AdRoll. The technology helps achieve the best ROI possible by finding you the right user, at the right time, at the optimal price.
BidIQ finds your audience across web, social, native, and mobile devices. By processing millions of data points, it helps you select the right user for the best price. You show ads that deliver results, and BidIQ incorporates the learnings into future campaigns.
BidIQ will do the heavy (performance) lifting so you don’t have to.
How do I activate BidIQ for my campaigns?
BidIQ is active by default for all campaigns.
Can I control my BidIQ bids or set a max CPM?
BidIQ drives performance by bidding uniquely for every impression, submitting high bids for high-quality impressions and high-intent users and bidding lower for low-quality impressions. The average of these bids determines your CPM (cost per thousand impressions). Since we do not want to keep your campaign from going after visitors that are really likely to convert, we do not impose a maximum CPM.
What does this mean for you?
It is important to take into consideration all cost metrics when evaluating your campaign performance: CPM, CPC (cost per click), and CPA (cost per acquisition). CPM is a measure of your operating costs, while CPC and CPA are better measures of the value that your campaign is driving.
If we're buying fewer impressions with your budget (increased CPM), but ultimately driving more clicks and conversions with these impressions (decreased CPC or CPA), this means that we're hitting the right impressions to help drive optimal performance. In other words, you get quality over quantity.
That being said, if you have a CPM target, you can set it by updating your campaign's bid strategy.
Can I set a target CPC or CPM?
Do advanced campaign settings (like Geotargeting) impact BidIQ performance?
BidIQ will automatically adjust bids to factor in location and time of day. If your product or service is only available in certain regions, use the broadest geotargets possible so that BidIQ can optimize across all possible locations.