• Cross-Channel Attribution Add-On
• Managing your Cross-Channel Attribution in AdRoll
• Using integrations in Cross Channel Reporting & Attribution
• Measuring and Improving Key Benchmarks for your Display Ads
• The Last-Click Gut Check
• What are Click & Impression Tags?
• Cross-Channel Pathways
• Cross-Channel Performance Dashboard vs. Google Analytics
• AdRoll as the Assister
• How to use Custom Metrics
• Adjusting Audiences based on Channel Overlap
• UTM Link Builder
• Marketing Influenced Conversions
• Ratio of Marketing Influenced Conversions vs. Total