Analytics

Cross Channel

• Cross-Channel Attribution Add-On
• Managing your Cross-Channel Attribution in AdRoll
• Using integrations in Cross Channel Reporting & Attribution
• Measuring and Improving Key Benchmarks for your Display Ads
• The Last-Click Gut Check
• What are Click & Impression Tags?
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AdRoll Attribution

• Understanding Attribution Settings in AdRoll
• Future-proofing attribution and conversion measurement using a URL query string parameter
• Attribution Funnel
• AdRoll Attribution Dashboard
• Attributing Conversions to Your Campaign
• Add UTMs to your AdRoll Campaigns
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Campaign Reports

• Campaign Reports
• I specified the geo locations in the campaigns. Why do I see traffic from other countries under insights?
• Filtering by Funnel Stages
• Audience Suggestions Report
• Benchmark Report
• Granular Conversion Reports
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Reporting & Attribution FAQ

• How can I export my daily, weekly, or monthly spend report?
• Is it possible to track the AdRoll Ads/Campaign metrics in Google Analytics?
• How can I compare the performance of my campaigns over time?
• What is 'Other' in the Ad Placement report?
• Can I get a report with all the details of the conversions from AdRoll?
• What is the lookback window for attributing conversions?
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Measuring Performance

• Measuring Campaign Performance with ROAS
• Reporting for Brand Awareness Campaigns
• Campaigns Reporting Dashboard Overview
• Discrepancies in Traffic and Conversion Tracking
• Retargeting Campaign Performance