UTC Time zone is used for all reports
The AdRoll platform and all report date stamps operate in UTC (Universal Time Coordinated)
The AdRoll Granular Conversions Report (GCR) helps you understand the channels, campaigns, and ads that influence your conversions. View conversion journey details, such as time from first touch to conversion, attributed touchpoints (receive a portion of credit for the conversion), and influenced touchpoints (contribute to the conversion but aren't always awarded credit).
To view your GCR, navigate to Measure > Campaign Reports > Granular Conversions.
Who can access
Access to create a GCR is available with all AdRoll packages.
| Your AdRoll Plan | Third Party Audience Targeting |
|---|---|
| Ads Only | Included |
| MAP | Included |
| Advanced | Included |
| Agency | Included |
| Starter (Legacy) | Included |
| Growth (Legacy) | Included |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
How to use the GCR report
Use this report to understand all the influenced and attributed touchpoints for your AdRoll campaigns. Take the information in this report to expand your understanding of conversion details.
- When a conversion audience is created in AdRoll, retroactive logs are created (if we have data available to do so), primarily for the purpose of populating the segment so it can be used for targeting as soon as possible. The retroactivity period is 30 days.
- When a conversion audience is deleted in AdRoll, it will no longer log conversion events, and thus there will no longer be attributed conversions after the deletion. However, we don’t delete its existing attributions from the GCR, or other analytics.
Understanding your report
| Field | Description |
|---|---|
| Attributed conversions | The number of conversions attributed to your AdRoll ads based on your selected attribution model. If the impression or click is attributed the conversion, the value will be 1. If the impression or click influenced the conversion, the value will be 0. |
| Ad | The ad that resulted in a conversion. |
| Ad size | Size of the converting ad. |
| AdGroup | The AdGroup that served the converting ad. |
| Attribution conversion ID | The unique identifier for the attributed or influenced conversion. |
| Attribution credit | The type of credit assigned: attributed or influenced |
| Attribution model | The attribution model applied at the time of conversion. |
| Attributed revenue | Revenue for the attributed conversions (only populates if you either specify a fixed conversion value or have enhanced conversion tracking set up). |
| Campaign | Name of the campaign that served the converting ad. |
| Campaign type | Name of the campaign type that served the converting ad (Brand Awareness or Retargeting). |
| Channel | Name of the channel that served the converting ad (Web, Facebook, Email). |
| Click-through conversion (CTC) | A goal completion that happens after someone clicks your ad. |
| Conversion time | When the conversion happened. |
| Conversion type | There are two types of conversions: click-through (CTC) and view-through (VTC). |
| Conversion value | Revenue associated with the conversion. Only populates if you have a fixed conversion audience or if you have enhanced conversion tracking set up |
| Country/city | If available (provided by the network, unavailable on Facebook): the country and city where the conversion happened. |
| Days to conversion (first touch) | Time from first AdRoll touch to conversion (days). |
| Days to conversion (last touch) | Time from last AdRoll touch to conversion (days). |
| First-touch timestamp | When the first AdRoll touch occurred. |
| Last-touch timestamp | When the final AdRoll touch occurred. |
| Referrer URL | URL preceding the conversion. |
| Segment (audience) | The associated conversion audience. |
| Touchpoint timestamp | The last preceding AdRoll touchpoint, such as an impression or click. |
| View-through conversion (VTC) | A goal completion that happens after someone views your ad, but doesn’t click. |
Any custom data that you define in your enhanced conversion tracking script will also be reported on your GCR as external data. In addition to order values, the most common variables passed back through enhanced conversion tracking are order ID and user ID.
Download the GCR report
- Login to AdRoll, go to Measure > Campaign Reports.
- Click the tab Reports Library.
- Navigate to the card called Granular Conversions.
- Click Download button.
- Select the date range.
- Click Export.
The report could take up to an hour to arrive in your inbox depending on the amount of data and date range. If you have not received your report within one hour, check your Spam folder and add support@adroll.com to your inbox safe sender list.
Schedule GCR email reports for your team
Add users to your AdRoll account to send them reports
You can send scheduled reports to the email addresses of users that have been set up with access to your RollWorks account. To add additional users to your RollWorks accounts go to this help center article.
- Login to AdRoll, go to Measure > Campaign Reports.
- Click the tab Reports Library.
- Navigate to the card called Granular Conversions.
- Click Schedule button.
- Email Data: Choose if you want to include the email address associated with each conversion.
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Select the Frequency:
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- Daily: Previous day's data is delivered each day.
- Weekly: Previous week's data is delivered each week on whichever weekday you choose.
- Monthly: Previous month's data is delivered on the first day of each month.
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Select the email recipients under Email to:
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- Select your email address to send the report to you only.
- Select an additional email address if you want to send the report to additional recipients.
- Select All to send the report to all the users set up in your RollWorks account.
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- Click Schedule.
Troubleshooting
The GCR is not arriving to your email
In case your Granular Conversions Report is not arriving within 1 hour from the moment you have requested it please check the following:
- Check your spam folder.
- Add our email support@adroll.com to your inbox safe sender list.
- Make sure that you have given us the correct email address to which the report should be sent.
The Granular Conversions Report has no data
In case your Granular Conversions Report arrived with no data please check the following:
- Opt-In for Email Data Collection. Go to this article to learn more.
- Pixel is installed on all pages. Go to this article to learn more.
- Conversion audiences are correctly defined. Go to this article to learn more.
- Make sure the date range you have set is correct and that it had conversions within that period.
Missing data from Facebook campaigns
Facebook has limitations on what information can be passed back during the conversion event. This results in some variables like AdRoll Conversion ID and Touchpoint Timestamp to not be included with the Facebook conversion. There are still a lot of variables reported that you can use to better understand your Facebook conversions.
Multiple Email addresses by conversion event
The GCR report is generated by matching the cookies we identified with one or more clear emails in our table with email addresses. If multiple people use a shared device to fill a form, or if the same person uses the same device with multiple address (for instance, to sign up for a free trial), you might see multiple email addresses matched to the same cookie.