Lookalike Targeting

A Lookalike campaign will help you drive traffic to your website by targeting digital profiles similar to those of your existing customers who have already visited your site. It taps into our IntentMap™ data set which automates new customer acquisition by attracting new audiences who are likely to convert and become customers.

Audience

Unlike Retargeting campaigns, a positive location target is required when setting up a Lookalike campaign. This can be a country, state, city, or zip code. You can include or exclude up to 10,000 locations. 

Creative Guidance

  • We suggest including all of the recommended ad sizes.
  • Native ads, which appear as a part of the content on the website or in a feed. These ads are effective for driving new traffic to your site.
  • Video ads are also a great way to familiarize new customers with your brand.

For Lookalike campaigns, it's a good idea to use high-level branding and lifestyle imagery to entice new customers who may not be familiar with your brand. Keep in mind, these ads are meant to introduce customers to your brand and encourage them to learn more, whereas Retargeting campaigns encourage conversions. 

Metrics

These campaigns typically drive fewer direct (last-touch) conversions than retargeting campaigns. Their main goal is to increase the traffic and bring high quality new customers to the site, who can then be reached by your retargeting campaigns.

We’ve introduced some new metrics into our reporting to help you evaluate the value of your Brand Awareness campaigns.

New Visitors Number of visitors who came to your site for the first time in the last 30 days after seeing an ad.
Engaged Visitors Number of daily unique visits from those who saw an ad in the past 30 days and viewed 2+ pages on your site within 30 minutes.
Bounce Rate The percentage of new visitors who visit only one page on your site and leave.
Cost per New Visitor Your average spend to bring a new visitor to your site. 
Daily Frequency (Web Campaigns)

Number of ads seen per day (impressions) by reached users.


Impressions

When an ad is served.

Reached Users Unique users reached.
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