Ad Format Overview

Display ads are online ads that appear across web and social media sites. Some display ads, such as native or social, have the same look and feel as the website they're on. Other display ads are more prominently featured on web pages.

Create a mixture of web and social ads, and be sure to have all ad sizes so you can reach your shoppers anywhere on the web.

Tip: Don’t have a graphic designer? We’ve got you covered. Just Submit a Request and our in-house design team will make a set of ads for you – for free!

Design for Success

For actionable tips, community resources, templates, and inspiring stories to help you to build your brand, check out DareToGrow and our Creative Best Practices

Ad Compliance and Review

Make sure your ads and site comply with our Policies and Ad Content Guidelines. After you create your ads and add them to a campaign, our policy team reviews your ads for compliance. Learn more about the review process.

Static Ad Formats

Static Web Ads

We recommend that you have the six most popular ad sizes, at minimum (includes Native ads). The more web ad sizes you upload, the more inventory we can buy for you.

Web_Ads_-_Native_Ads.pngNative Ads

Web_Ads_-_Rich_Media_Ads.pngVideo Ads


Rich-Media Ads

Static Social Ads

Engage your visitors by showing ads on Facebook and Instagram: some of the largest ad inventory sources on the web.

FB___Instagram_Video_Ads.pngFacebook & Instagram Video

FB___Instagram_Image_Ads.pngFacebook & Instagram Image

FB___Instagram_Carousel_Ads.pngFacebook & Instagram Carousel


Dynamic Ad Formats

Dynamic Web Ads

To create dynamic web ads within AdRoll, you must have a Hosted Product Feed, or have one of our supported ecommerce integrations. The images used in these ads are pulled directly from your product feed.


Dynamic Social Ads

Create beautiful dynamic ads on Facebook that automatically feature previously-viewed and recommended products personalized based on each visitor’s browsing activity.


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