Use Web video ads throughout your entire customer journey to:
- Reconnect with current and potential customers by adding AdRoll Web Video Ads to your Web Retargeting campaigns.
- Connect with new audiences by adding Web Video Ads to your Brand Awareness campaigns.
- Deepen connections with increased brand awareness and understanding of your products.
You can add Web video ads within active campaigns or launch new ones.
Remember
You cannot add video ads to campaigns also running social dynamic ads.
Web Video Ad Placements
There are two types of video ads for the general web: in-stream and out-stream. In-stream video ads appear within the context of the streaming video. Out-stream video ads appear outside of any streaming content, similar to standard display ads.
| In-Stream Video Ads | Out-Stream Video Ads |
|---|---|
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Web Video Ads Format Guidelines
| Item | Guidelines |
|---|---|
| Supported File Types & Codecs |
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| File Size |
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| Ad Copy |
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| Length and Aspect Ratio |
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| Additional Considerations |
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Choosing a Video Ad Thumbnail
You can only choose the thumbnail of the video ad only during upload. Once it is uploaded to the dashboard, you will not be able to edit the thumbnail. If you wish to change it, you can delete the video and re-upload the ad then select your desired thumbnail.
For deleting an ad, navigate to the Creatives > Ad Library tab, hover over the ad and click on the ellipsis. Select Delete.