Recommended Ad Sizes

Below are some recommended ad sizes for the most common type of ads used when getting started with AdRoll.

Static Web Banners 

Recommended sizes:

300x250

staticads.png

160x600
300x600
970x250
728x90
320x50

Requirements: 

File Type: JPG, PNG, and GIF (up to 30 seconds, 15-20 fps, no looping) 
File Size: 150 KB 

Static Social (Facebook & Instagram)

Recommended sizes:

600x315 (1200x628 1.91:1 aspect ratio)
600x600 (1200x1200 1:1 aspect ratio)
socialads.png

Requirements:

File Type: JPG, PNG, and GIF 
File Size: 150KB
Title: Up to 25 characters (recommended)
Description: Up to 125 characters recommended, including spaces
Calls To Action: Defaults to “Learn More”

Static Native Ads

Recommended sizes:

600x315 staticnativeads.png 
600x600
600x500

Requirements:

File Type: JPG, PNG, and GIF 
File Size: Up to 1MB
Title: Up to 60 characters
Description: Up to 140 characters
Brand Name: Up to 30 characters
Was this article helpful?