Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads.
Tip: We recommend supplementing image ads with Native ads.
Example
Tip: See more examples of native advertising.
Placements
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Sizes
- 600x600
- 600x315
- 600x500
Format Guidelines
Supported File Types | JPG, PNG, GIF |
File Size | Up to 1MB |
Destination URL (Includes UTM Parameters) | Up to 1,024 characters, no redirecting URLs, URLs can't direct to a payment processor (e.g. PayPal) or video (e.g. YouTube), macros permitted |
Title | Up to 255 characters |
Description | Up to 1024 characters |
Brand Name | Up to 1024 characters |
Additional Considerations
- Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide/truncate your descriptions to ensure consistency with their website.
- Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
- Third-party ad tags are not supported.
Create Static Native Ads
From the Ads Library
- Click on Create, and select the option for Create Native Ads
- Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. Our recommended image size is at least 600x600 for quality purposes.
- Fill in the Title, Description, Destination URL, and Brand Name.
- If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
- Click Create.
From a Campaign
- Create a New Campaign or Edit an Existing Campaign.
- When you get to the Ads step, click Create.
- Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. Our recommended image size is at least 600x600 for quality purposes.
- Fill in the details as needed in the form on the left and preview the changes.
- If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
- Click Create.
- Review and Launch a new campaign, or Save an existing campaign.
Tip: Looking to run dynamic Native Ads? Check out this article.