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Static Native Ads

 

Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads. We recommend supplementing image ads with Native ads.

Example 

Native_Ad.png

See more examples of native advertising.

Placements

Sizes

  • 600x600
  • 600x315
  • 600x500

Format Guidelines  

Supported File Types JPG, PNG, GIF
File Size Up to 150KB
Destination URL (Includes UTM Parameters) Up to 1,024 characters, no redirecting URLs, URLs can't direct to a payment processor (e.g. PayPal) or video (e.g. YouTube), macros permitted.
Title Up to 60 characters
Description Up to 140 characters.
Brand Name Up to 30 characters

 

Additional Considerations

  • Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide/truncate your descriptions to ensure consistency with their website.

  • Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
  • Third-party ad tags are not supported.

Create Static Native Ads

  1. Create a new campaign or edit an existing campaign.

  2. When you get to the Ads step, click Create.

  3. Drag and drop your assets into the dropzone. These can be any size greater than 600x600.

  4. Fill in the details as needed in the form on the left and preview the changes.

  5. If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.

  6. Click Create.

  7. Review and Launch a new campaign, or Save an existing campaign.

 

Looking to run dynamic Native Ads? Check out this article.

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