Static Native Ads

Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads.

Example 

Placements

Sizes

• 600x600
• 600x315
• 600x500

Format Guidelines  

Additional Considerations

• Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide/truncate your descriptions to ensure consistency with their website.
• Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
• Third-party ad tags are not supported.

Create Static Native Ads

From the Ads Library

1. Click on Create, and select the option for Create Native Ads
2. Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. Our recommended image size is at least 600x600 for quality purposes.
3. Fill in the Title, Description, Destination URL, and Brand Name. 
4. If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
5. Click Create.

From a Campaign

1. Create a New Campaign or Edit an Existing Campaign.
2. When you get to the Ads step, click Create.
3. Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. Our recommended image size is at least 600x600 for quality purposes.
4. Fill in the details as needed in the form on the left and preview the changes.
5. If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
6. Click Create. 
7. Review and Launch a new campaign, or Save an existing campaign.