Where Your Ads Appear
Desktop News Feed Mobile News Feed
Facebook Right-Hand Column (RHC) Facebook Audience Network (FAN)
|Accepted files||JPG, GIF, PNG|
|File size||Up to 150KB|
|Title||Up to 25 characters.|
|Link description||Up to 25 characters.|
Note: Using more text than the recommendations may result in the copy being truncated.
Your first-party data is the key to engaging your visitors on one of the largest ad inventory sources on the web. As a leading Facebook partner, here are tips to help you get more from your campaigns.
Test different ads: Change fonts, colors, images, and calls to action to find what works best. Test ads by changing one aspect per test, such as CTA, and run the ad for about 10,000 impressions.
Rotate ads: Keep your ads fresh by switching ads every two to three weeks. The rotation window may vary depending on your frequency caps and the number of users in your user list.
Test promotions: Promote products, offer a discount, or promote a loyalty programs to drive additional social engagement and sales.
- Choose colors wisely: Choose images and colors that look vivid against Facebook’s blue and white.
Test landing pages: Use landing pages from different stages of your sales funnel to see which lead to more conversions.Forget your customers are on Facebook to socialize!
Want to update existing ads based on the recommendations above? Read through Managing Ads in Your Ad Library for instructions on bulk editing ads to make these changes faster.