Help & Support
How Can We Help?
We Think These Might Help
OPEN TICKET
Thank you for your feedback!
cannot be blank
We will respond as soon as humanly possible.

Dynamic Web Ads

Dynamic ads enable you to engage visitors with personalized ads across devices, on both web and social. Based on site visitors' demonstrated intent on your site, dynamic ads feature previously viewed, recommended, or top products.

To create dynamic web ads within AdRoll, you must have a hosted product feed or have one of our supported e-commerce integrations. The images used in these ads are pulled directly from your product feed.

 

Dynamic Image Ads

Ad Sizes

Medium rectangle: 300×250 Leaderboard: 728×90
Wide skyscraper: 160×600 Large rectangle: 300x600

 

Edit Ads

You can change the ad name or tracking parameters in edit mode. However, if you want to change any ad elements (logo, CTA, color, or theme), you'll need to create a new ad set following the steps listed above.

Format Guidelines

Logo (Image) JPG, PNG, Up to 150KB
Theme Select a free template for your ad from our list:
  • Theme Color: Valid HEX code
  • Promo Text: Up to 30 characters
  • Displayed Price: Select from Price, Sale Price, Percent Off or None
  • Call to Action: Select from 12 CTAs
UTM Parameters Up to 768 characters, macros permitted
Destination URL Automatically pulled from product feed
Product Name and Image Automatically pulled from product feed

Note: Macros are strings of text that are replaced by a value or code when the ad gets served. For example, @title will be replaced with the actual title of the advertised product. This information is obtained directly from your product feed. We strongly encourage combining macros with static copy.

 

Dynamic Native Web Ads

Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. A dynamic native ad typically showcases one product image pulled from your product feed, your company name, a title, and a description.

Example

Screen_Shot_2018-04-11_at_1.47.25_PM.png

Format Guidelines

 

Title Up to 25 characters, macros permitted (@title for Product Name or @price for the Product Price)
Description Up to 125 characters, macros permitted (@title for Product Name or @price for the Product Price)
Brand Name Up to 30 characters
Call to Action Select from 12 CTAs
UTM Parameters (text) Up to 768 characters
Destination URL Automatically pulled from product feed
Product Name and Image Automatically pulled from product feed

Note: Macros are strings of text that are replaced by a value or code when the ad gets served. For example, @title will be replaced with the actual title of the advertised product. This information is obtained directly from your product feed. We strongly encourage combining macros with static copy.

 

Create Dynamic Ads

Learn how to create dynamic ads here.

 

Best Practices

Dynamic ads drive a 44% lift in ROAS and a 115% increase in CTR. While our highly talented team of designers can shape almost any asset into stunning, high-performing web display ads, here are some tips:

Shoot eye catching, high-quality product photos

Products are at the heart of your dynamic ads campaign. Strong product visuals are central to making the sale.

Maintain consistent size/aspect ratio

Consistency in product image size and aspect ratio is visually appealing. With consistent product image sizes, ads of all sizes across all platforms will be better-served. 

Use transparent backgrounds

Transparent backgrounds highlight your product to make it the focus of the ad.

Compose catchy copy and a call to action

Copy should be direct and eye-catching. Communicate customer benefits, appeal to their needs, and provide a clear call to action.

Keep product titles and descriptions brief

Brief titles and descriptions are more likely to grab the fast-moving eyes of former shoppers, especially when products are only displayed for an average of five seconds.

Test to see what works best

We recommend setting up an A/B test to determine what works for you.

Stay fresh

To avoid ad fatigue, refresh the look and feel of your ads. We recommend a creative refresh once per quarter.

 

Was this article helpful?
0 out of 0 found this helpful

0 Comments

Please sign in to leave a comment.