Video Ads

Use video ads throughout your entire customer journey to:

• Reconnect with current and potential customers by adding AdRoll Video Ads to your retargeting campaigns.
• Connect with new audiences by adding AdRoll Video Ads to your Brand Awareness campaigns.
• Deepen connections with increased brand awareness and understanding of your products.

You can launch videos within existing campaigns or launch new ones.

Example

Placements

There are two types of video ads for the general web: in-stream and out-stream. In-stream video ads appear within the context of the streaming video. Out-stream video ads appear outside of any streaming content, similar to standard display ads.

Format Guidelines

Upload Video Ads

You can add video ads to AdRoll either from your Ad Library or directly in a campaign. 

From your ad library, click on Upload on the top right. While creating or editing a campaign, when you get to the ads step, click Upload. 

1. Drag and drop your MP4 or MOV video file(s) into the drop zone
2. Edit the name and destination URLs for each placement. Adroll will automatically create ads for all placements suitable for your video. For some placements, there may also be a Title, Description, or Call to Action. 
3. Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
4. Click Upload

You can also create facebook videos through the Create flow during campaign creation or edit.  

Social Video Ads

Video ads on Facebook and Instagram are out-stream video ads, which means they appear outside of any streaming content, similar to standard display ads.

Your ads can appear in the following Facebook placements:

Example

Create Social Video Ads

1. Create a New Campaign or Edit an Existing Campaign.
2. Under Ad Types, select either Dynamic Ads or Static Ads & Video.
3. When you get to the Ads step, click Upload.
4. Drag and drop your MP4 or MOV file into the dropzone.
5. Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
6. Fill in any copy as needed.
7. Click Upload.
8. Review and Launch a new campaign, or Save an existing campaign.