AdRoll reads signals from over 1.2 billion digital profiles every day. The IntentMap™ data set is one of the largest intent-based data sets available. Brand Awareness campaigns tap into this intent data to find potential customers who not only look like your current customers, but also act like them.
Here are some examples of the types of data the IntentMap™ can use.
- Advertiser domain
- Visitors’ browsing and shopping activity on the advertiser site
- Vertical category of the advertiser site
- Geography via IP addresses (in the U.S., this includes zip codes)
How We Protect Your Audiences
We don't transfer cookies or reveal your campaign performance to other advertisers. Brand Awareness analyzes digital profiles individually across sites. We don't offer competitor targeting or website-level audiences.
AdRoll collects the same information for Brand Awareness as we do for Retargeting. This includes the content that your visitor views, the date and time that she visits, the products she purchases, and location information associated with the IP addresses.
Brand Awareness doesn't use explicit personal information such as name, phone number, physical address, or date of birth.