Lookalike Targeting Campaigns help you grow your customer base by showing ads to new people who share characteristics with your best existing customers and site visitors.
AdRoll builds a lookalike model from your source audience, then finds fresh prospects who behave and look like the people already engaging with your brand-helping you expand your reach beyond retargeting.
Our smart bidding technology, BidIQ™, works behind the scenes to make sure your ads are shown to the right people, at the right time, with the right message. This means less wasted budget and better performance.
Launch a new Lookalike Targeting Campaign for Web
- Log in to AdRoll and go to Campaigns on the left-side navigation menu.
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Click Create and select Ad Campaign.
- Select Lookalike Targeting as your Marketing Goal and click Next.
- Choose a clear Campaign Name to easily identify it in AdRoll reports and dashboards. We recommend using a consistent naming convention.
- Under Campaign Settings > Channel confirm which channels you want to run your ads on and click Done to move to the next step.
Choose a Campaign Schedule
Choose your Campaign Schedule and click Done to move to the next step.
- Start immediately upon approval or select a future date/time.
- End on a specific date/time or run indefinitely.
- Campaigns must run for a minimum of 5 consecutive days.
- If selecting a specific time of the day, it will be set in Coordinated Universal Time (UTC).
- Upon campaign submission, there will be a review period of up to 48hrs before going live.
- We suggest skipping Advanced Options and launching your campaign with AdRoll's default settings. Click here to learn how to customize Day Parting.
Choose your Bidding Settings and Advanced Options
Choose your Bidding Settings and Advanced Options and click Done to move to the next step.
- You have the option to choose from Conversions, Clicks, and Impressions as Bid Strategy.
- We suggest skipping Advanced Options and launching your campaign with AdRoll's default settings. Click here to learn how to customize Frequency Capping and General Exclusions.
Configure your First AdGroup
By default your campaign will have one AdGroup called AdGroup 1. AdGroups are containers within your campaign to serve different ad sets to different audience segments with custom schedules. You can't set individual budgets for each AdGroup.
- Choose an AdGroup Name to easily identify it in different reports and dashboards.
- Optionally, Use custom ad group schedule if running multiple AdGroups at different times. If toggled off the AdGroup follows the general campaign schedule.
Choose your Audience Location
Choose your Web Audience Location by including countries, states/regions, cities, or zip codes. You can also apply exclusions.
Select your Ads
- You can choose existing ads from your Ad Library, create new Web ads and Native Ads on the spot, Upload Ads, or request a free ad set* from us.
- If you want to use multiple ad sets we recommend using different AdGroups.
- At a minimum add the 6 recommended Static Web Sizes. Adding more sizes boosts your reach.
- Expand your reach by adding Native ads that appear natively on a site or feed, or Video Web ads.
Choose your budget and Payment method
Enter your budget and billing information. For details on choosing between a daily and monthly budget, see Campaign Budget & Spend.
- Your budget will be automatically allocated among your AdGroups by BidIQ.
Once you're done setting your campaign, scroll up to the top of the page and click Submit. You can also click Finish Later to save your campaign as a draft.
Congratulations! You have now created a Lookalike Targeting campaign.