Who can access
The Cross-Channel Attribution Add-On may already be included in your package or available for purchase, depending on your AdRoll plan.
| Your AdRoll Plan | Cross-Channel Attribution Add-On |
|---|---|
| Ads Only |
Not included You can purchase the Cross-Channel Attribution Add-On. |
| Advanced | Already included in your plan. |
| Agency | Already included in your plan. |
| MAP (Legacy) | Already included in your plan. |
| Starter (Legacy) | Not available to purchase. This plan includes access to Legacy Facebook/Instagram Campaigns only. |
| Growth (Legacy) | Not available to purchase. This plan includes access to Legacy Facebook/Instagram Campaigns only. |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
What’s included
Marketers typically utilize more than four channels in their marketing efforts, leading to complexities in measurement and reporting. These challenges include the need to access and export data from disparate sources and to accurately compare diverse data sets.
AdRoll’s integrations simplify cross-channel measurement through:
Cross-Channel Attribution Dashboard
By integrating popular ads, email and SMS platforms to AdRoll, you can identify and prioritize investments in channels, campaigns and journeys that generate the most conversions and highest revenue.
Un-silo your marketing stack
Centralize data and eliminate manual exports. AdRoll performs hourly imports of key metrics from integrated ads, email, and SMS platforms: Active Campaign, Amazon Ads, Bing Ads, Facebook, Instagram, Klaviyo, LinkedIn, MailChimp, Pinterest, Snapchat, TikTok, and X/Twitter. Additionally, conversions and revenue metrics are imported daily from Google Analytics 4, HubSpot, Salesforce, Shopify, or WooCommerce. Tailor your dashboard with custom metrics to reflect the unique KPIs via which you measure success.
Visualize your marketing funnel
The Cross-Channel Pathways Report offers insights into the combinations of platforms driving the highest conversion volumes and average order values. These reports allow you to visualize individual consumer touchpoints, their sequence, and the time between them.
Gain a more holistic view
When you connect additional platforms through the Cross-Channel Attribution Add-On, the AdRoll Attribution Dashboard will provide a comprehensive view comparing attributed and deduplicated pixel-based UTM reporting with non-attributed metrics from your integrated platforms. The AdRoll Attribution Dashboard enables you to toggle between multiple attribution models, offering insights into which channels and campaigns initiate new customer journeys, sustain engagement, and drive efficient conversions.
Optimize your marketing spend
Allocate budget optimally across channels and campaigns. Feed the combinations of channels that are working best together and align your creative assets and messaging to your consumer journeys.
CCA Imported Campaign Reporting
After integrating CCA platforms,
- You can find the imported campaign data under Homepage Performance Tiles.
- Or, you can find the imported campaign data under the Campaigns Reporting Dashboard.
You can also get a holistic view of your marketing performance with UTM-tracked and platform-reported data in our unified Cross Channel Attribution dashboard, and learn more here.