In order to protect the privacy of users, AdRoll will not allow customers that operate in sensitive categories to run ad campaigns that leverage user behavior or interest data for audience targeting. In most cases, only contextual targeting campaigns will be approved.
Examples of sensitive interest content that may be limited to contextual targeting campaigns or prohibited are outlined below.
How to Fix Disapproved Ads
If you received an email with any of the following advertising policy violations, please follow the recommended solution listed below.
Ad Policy Violations
- Legal & Medical Conditions
- Prohibited Campaign Type
- Sensitive Interest
- Sensitive Interest - Gender Identity Content
- Sensitive Interest - Health: Mental Health Content
- Sensitive Interest - Health: Medical Conditions or Devices
- Sensitive Interest - Health: Reproductive Health Content
- Sensitive Interest - Legal Services
- Sensitive Interest - Negative Financial Status
- Sensitive Interest - Personal Hardship
- Sensitive Interest - Race & Ethnicity Content
- Sensitive Interest - Religious Content
- Sensitive Interest - Sexual Orientation Content
- Special Interest
Recommended Solutions
- Create a new contextual targeting campaign and select the ads that you want to use to promote your business. Learn How to create a Contextual Targeting Campaign.
In some cases, you may not be able to continue using AdRoll.
Suspended Advertiser Profile - Special Interest Content
If you received a suspension email related to Special Interest Content, it means that we have identified products or services on your website that cannot be advertised. Please review the policies listed below for more information. To speak with a member of our team, reach out to your account manager or contact AdRoll Customer Support.
Criminal Record: Sensitive Interest Content
⚠️ Lawyers specializing in criminal defense
⚠️ Bail bonds services
⚠️ Driving under the influence legal counsel
Implying an individual has a criminal charge
Implying an individual has committed crimes
Implying an individual has a criminal record
Implying an individual has committed crimes
Lead ad forms requesting information regarding the criminal history or conviction status
Gender Identity: Sensitive Interest Content
⚠️ Websites dedicated to individuals that may be questioning their sexual identity
⚠️ Gender transitioning information
⚠️ Gender identity information
⚠️ Discrimination lawyers dedicated to gender identity
Health: Sensitive Interest Content
⚠️ Pregnancy and fertility-related products
⚠️ Mental health conditions (e.g., depression or anxiety)
⚠️ Health services or procedures related to sensitive health information
⚠️ Products to treat sensitive health conditions (e.g., over-the-counter tablet for depression)
⚠️ Physical health conditions of a sensitive nature (e.g., sexually transmitted disease)
⚠️ Medical devices aimed toward sensitive health conditions (e.g., insulin devices)
⚠️ Health issues in relation to sexual functioning
⚠️ Health issues in relation to intimate body parts (e.g., bowel, genital, or urinary issues)
⚠️ Ads targeted toward an individual with a disability
Targeting pregnant women with ads based on this information
Legal Services: Sensitive Interest Content
⚠️ Immigration legal counsel
⚠️ Victim advocate services
⚠️ Car accident settlement
⚠️ Family legal services (e.g., divorce, adoption)
⚠️ Legal services targeted toward refugees
⚠️ Personal injury lawyers or services
⚠️ Personal injury claims
Negative Financial Status: Sensitive Interest Content
Ads and landing pages should never target anyone based on a negative financial status or imply that an individual is in financial difficulty or needs financial assistance.
⚠️ Ads implying a negative financial status
⚠️ Ads alluding to a customer needing financial help
⚠️ Ads implying an individual is bankrupt
⚠️ Ads implying an individual is unemployed
⚠️ Welfare services
⚠️ Homeless shelters
⚠️ Lending products of a predatory nature
Lead ad forms requesting information regarding bankruptcy status
Ads calling out that an individual is in debt, has personal debt, or allude to the amount of debt a person is in
Negative targeting of an individual with financial advice based on sensitive financial information
Personal Hardship: Sensitive Interest Content
AdRoll does not allow customers to target audiences based on personal hardships that they may have experienced and may be deemed confidential or sensitive.
⚠️ Victim advocate information
⚠️ Domestic abuse services
⚠️ Family Counseling Services (e.g., adoption counseling)
⚠️ Bereavement services
⚠️ Ads or landing pages dedicated to information about coping with a divorce
⚠️ Ads or landing pages dedicated to information about coping with a bereavement
⚠️ Personal hardship with family members or friends that would be deemed of a sensitive nature
Ads aimed toward a victim of a crime
Ads aimed toward a victim of abuse
Ads aimed toward a victim of a traumatic event
Political Content: Sensitive Interest Content
⚠️ Lead ads targeting a specific political party
Political content targeting sensitive interests or groups
Race and Ethnicity: Sensitive Interest Content
⚠️ Ads that promote ethnic dating services
⚠️ Ads implying the race or ethnicity of an individual
Religious or Philosophical Content: Sensitive Interest Content
⚠️ Religious beliefs of a personal nature
⚠️ Religious guidance
Unverifiable claims with regard to religious beliefs or philosophical content
Sexual Orientation or Sexual Behavior: Sensitive Interest Content
AdRoll does not allow customers to target audiences based on their sexual orientation, behavior, interests, or experiences.
⚠️ Information about sexual orientation and revealing such information
⚠️ Dating websites aimed toward a specific sexual orientation
⚠️ Travel websites aimed toward a specific sexual orientation
Ads that highlight or imply knowledge of an individual's sexual behavior
Ads that highlight or imply knowledge of an individual's sexual identity
Ads that highlight or imply knowledge of an individual's sexual orientation, including gay, lesbian, bisexual, heterosexual, or questioning orientation
Trade Union Membership Status: Sensitive Interest Content
⚠️ Trade union memberships
⚠️ Trade union blogs
⚠️ Websites dedicated to a specific trade union
⚠️ Work dispute trade union-related support or information websites
Ads that highlight or imply knowledge of an individual's trade union membership
Ads aimed toward members of a specific trade union
Lead ad form fields requesting information if a person is a trade union member
Lead ad form fields requesting information about which trade union an individual is part of