Restricted Content and Practices: Advertising of Financial Products and Services

User safety and the accuracy of information is particularly important when advertising financial products and services. Advertisers must adhere to the policies below and all relevant and applicable laws to advertise their financial services and products in each location they target. Advertisers ultimately bear full responsibility to meet all necessary and applicable mandates, and advertisers must provide NextRoll with satisfactory evidence of such compliance upon request.

The below policies are enforced on a global level and do not vary country by country at this time. Given the ever-evolving nature of advertising laws and guidelines, especially relevant to financial services and products, the policies below may be updated by NextRoll at any time and are not exhaustive of all requirements that may apply.

General Requirements

Advertising content, as well as the advertiser and the advertised financial products and services themselves, must comply with the laws of the targeted location. Further, advertisers must only target locations where they can legally provide the advertised financial product or service.

Fairness and Transparency

The advertising content must provide a balanced message in relation to the benefits and risks of the financial products or services offered. Content should focus on the financial tools, not on the potential returns, and all legally required warnings and disclaimers must be displayed.  

NextRoll prohibits deceptive or misleading advertising content, including the following:

Unverifiable performance claims or, where appropriate, failure to clearly indicate that past performance is not indicative of future performance.

  “Get rich quick” schemes.

 Exaggerating financial returns. 

 Deceptive promotional or join-up practices, e.g., inaccurately claiming an investment is “risk free” or claiming a service is “free” without providing the conditions.

 Forecast of future performance without the appropriate disclaimers (e.g., the basis of the projections, whether taxes were considered, whether based solely on past results).

In comparative advertising, failure to use the same basis and comparison conditions concerning the term, guarantees, liquidity, redemption, and criteria for the calculation of profitability or other benefits. 

Individual Financial Status and Information

Ads and landing pages should never target anyone on the basis of an alleged or perceived negative financial status or imply that an individual is in financial difficulty or requires financial assistance.

 Requesting sensitive or confidential financial information without explicit permission, e.g., bank account details, credit or debit card details, income information, credit scores, or debt information 

 Lead ad forms requesting confidential financial information without explicit permission

 Lead ad forms requesting information regarding bankruptcy status 

 Ads calling out that an individual is in debt, has personal debt, or alludes to the amount of debt a person is in 

 Ads implying an individual is bankrupt

Further, any request for sensitive or confidential personal information should be completed on secure processing servers (for example, via https://). 

Website & Financial Disclosure Requirements

Given the complexity of financial products and services, it is imperative that financial websites provide the necessary information and full transparency about the nature of the website and the promoted financial products so that consumers can make informed choices. 

Advertisements may be deemed ineligible from running based on the content of their associated landing page or website, including for the following reasons: 

Failure to provide the specific legally required disclosures or, when necessary, to indicate that a product disclosure statement is available and where it can be obtained.

 Failure to provide a relevant license or registration when required by law.

  Landing page with insufficient navigational links to ascertain the true nature of the website. 

Failure to provide contact information with a physical address.

 Failure to disclose associated fees on the landing page. 

Failure to include links to third-party accreditation or endorsement if an affiliation is listed, e.g., third-party rating service. 

 When required, failure to describe the target market for the product or specify where the target market determination is available, failure to state that the material is general in nature and does not take into account the consumer’s own goals and circumstances, or failure to indicate that a person should consider the product disclosure statement and consider obtaining professional advice in deciding whether to acquire the product.

Specific Product & Service Policies

In addition to the requirements above that apply to all financial advertising, additional obligations and restrictions apply to certain types of financial products and services.

Cryptocurrencies & Related Services

Advertisements for cryptocurrency sales (e.g., initial coin offerings (ICOs) and initial token offerings), cryptocurrency exchanges, cryptocurrency trading tools, and advice, cryptocurrency-based financial products (e.g., derivatives and investment funds), DeFi protocols and networks, and cryptocurrency wallets may be eligible to run if both the advertiser and subject of the advertisement comply with the laws of the targeted location. 

The following is not allowed:

Crypto assets, products, and services that are banned or illegal in the targeted location.

Crypto assets, products, and services that do not satisfy all legal requirements necessary to lawfully offer, sell, and use the asset, product, or service in the targeted location.

Advertisers (and advertising service providers) that do not comply with all legal obligations necessary to provide the advertised crypto asset, product, or service in the targeted location, including obtaining all required registrations/licenses from the appropriate government authorities.

NextRoll may require advertisers of cryptocurrency and related products and services to demonstrate compliance with the laws of each targeted location. For example, a crypto exchange platform must be registered with the SEC and all relevant authorities governing money transmitters to target the United States and be enrolled with AUSTRAC as a digital currency exchange provider to target Australia.

Given the uncertainty and rapidly evolving nature of cryptocurrency regulation around the world, the legal requirements of a targeted location are subject to change without notice.

Limited Inventory Notice

• Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.

Financial Advice 

The following is not allowed:

 Advising where to invest money or currencies on ad, landing page, or website.

 Negative targeting of an individual with financial advice based on sensitive financial information.

 Exaggerating financial returns or “guaranteeing” success from financial advice programs, specific investments, or other schemes. 

Personal Loans

The following is not allowed: 

 Ads for cash loans, payday loans, title loans, or pawnshops.

 Repayment details not visible, present, or clear enough.

 Annual Percentage Rate (APR) information not visible, present, or clear enough.

 Failure to show the customer an example of the total cost of the loan inclusive of additional fees or charges. 

Complex Speculative Financial Products

Advertisements for foreign exchange swaps (“forex”), binary options, contracts for difference ("CFDs"), and platforms for trading these types of products may be eligible to run if both the advertiser and the advertised product or platform comply with the laws of the targeted location. 

Ads for forex, binary options, CFDs, or platforms to trade them are not allowed for the following: 

Ads for products that are banned or illegal in the targeted location.

Products that do not satisfy all legal requirements necessary to lawfully offer or sell it in the targeted location.

Platforms that do not comply with all legal obligations necessary to provide the relevant product in the targeted location, including obtaining all required registrations/licenses from the appropriate government authorities.

NextRoll may require advertisers of complex speculative financial products and platforms for trading them to demonstrate compliance with the laws of each targeted location. For example, a forex platform must be registered with the CFTC and be a member of the NFA to target the United States and be authorized as an investment firm by the competent authority in their home member state to target the European Union.

Limited Inventory Notice: 

• Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.