Restricted Content and Practices: Healthcare and Medical Content

Websites which advertise health and medical related products are subject to strict review to ensure that they adhere to our partner ad networks advertising requirements and that we do not infringe upon the confidentiality of any user by targeting them with a sensitive health product. 

Clinical Trials 

Ex.png Clinical trial recruitment 

Ex.png Ads, landing pages, or websites promoting partaking in clinical trials 

Ex.png Misleading content related to clinical trials

Ex.png Unverifiable claims related to clinical trials

Cosmetic or Plastic Surgery 

Check.png Wholesome and generic cosmetic surgery website 

Ex.png  Invasive cosmetic surgery procedures 

Ex.png Ads should not highlight a specific procedure

Ex.png Ads should not focus on a specific body part

Ex.png Before and after imagery in ads 

Ex.png Nude images on ads, landing pages, or websites

Further Provisions: Cosmetic or Plastic Surgery 

  • Geo-Targeting: The advertisement of cosmetic surgery is not eligible in Canada. Please ensure that geo-targets are set up properly, when creating a campaign. 

Hair Transplant Surgery 

Check.png Wholesome and generic hair transplant surgery website 

Ex.png Invasive hair transplant surgery procedures 

Ex.png Ads should not highlight a specific procedure

Ex.png Ads should not call out that a customer is in need of a hair transplant

Ex.png Ads should not focus on a specific body part, e.g., zoomed in image of the scalp

Ex.png Before & after imagery in ads 

Ex.png Nude images on ads, landing pages, or websites

Further Provisions: Hair Transplant Surgery 

  • Limited Inventory: Given the sensitive nature of these types of campaigns, they are not eligible to run with all of our exchange partners, hence performance may be affected.

Health Supplements

Supplements are diet additives that synthesize natural ingredients in order to fulfill a desired result. Due to questionable legality and verification of claims, NextRoll cannot promote certain types of health supplements. Non-supplementary weight loss and bodybuilding products and services (e.g., nutrition systems or exercise programs) will be closely reviewed for verifiable claims and must have a proven record of user safety, before they are approved. Further details are outlined below. 

Check.png Basic vitamins

Check.png Health supplements which are deemed safe and no unverifiable claims are made

Check.png Non-prescription supplements which are deemed safe and no unverifiable claims are made in relation to the product

Ex.png Supplements which are designed for physical enhancement and make unverifiable claims with regard to such enhancements, e.g., weight loss, bodybuilding, or rejuvenation 

Ex.png Supplements which claim to be as effective as (or a suitable replacement for) medicines


Ex.png Supplements which claim to cure a specific disease 

Ex.png Ephedra, Human Growth Hormone (HGH), DHEA, anabolic steroids, testosterone boosters in ads or landing pages are not eligible 

Ex.png Claim benefits that cannot be easily verified


Ex.png Website dedicated to ephedra products

Ex.png Website dedicated to human chorionic gonadotropin (hCG) products in relation to weight loss

Ex.png Website dedicated to sexual supplements for sexual arousal, increasing libido, or enhancing performance 

Ex.png Health supplements which require a prescription 

Ex.png Health supplements or products that have received a regulatory warning

Ex.png Health supplement or product that is positioned as a prescription medication

Ex.png Health supplement or product with ingredients that are deemed unsafe or dangerous

Ex.png Ads containing before and after imagery 

Ex.png Ads which focus unnecessarily on a body part

Ex.png Ads, landing pages, or websites which use language that calls our perceived imperfections through language, e.g., “Are you fat?” or “Are you losing your hair?”

Medical Conditions

✓  Generic medical conditions, e.g., cholesterol management, joint pain, allergies, or the flu

Ex.png Sensitive physical or mental health conditions, including diseases, chronic conditions and sexual health

Ex.png Sensitive health related services or procedures

Ex.png Health issues in association with intimate body parts or functions, including genital, bowel or urinary functions

Ex.png Medical procedures that would be deemed invasive in nature and aimed towards a sensitive medical condition 

Medical Devices and Tests

Check.png Websites with an abundance of medical supplies or specialized medical devices catered toward businesses (B2B) are eligible

Ex.png Websites with an abundance of medical supplies or specialized medical devices catered toward the user or patient are not eligible to run 

Ex.png Websites promoting sensitive medical devices

Ex.png Targeting patients with a specific condition ,e.g., CPAP equipment for sleep apnea

Ex.png HIV home tests

Ex.png STD related home tests

Ex.png STD testing

Medical Facilities and Services

Check.png Generic doctors & institutions not specialized in a specific disorder 

Ex.png Doctors specialized in a specific type of treatment or in a specific disorder that would be deemed of a sensitive nature, e.g., oncology or multiple sclerosis

Ex.png Institutions specialized in a specific type of treatment or in a specific disorder that would be deemed of a sensitive nature, e.g., sexually transmitted disease clinic or a drug rehabilitation facility 

Ex.png Abortion Clinics

Ex.png Fertility Products or services  

Ex.png Infertility products or services

Ex.png IVF treatments

Ex.png Birth Control products

Online Pharmacies & Prescription Medication 

Online pharmacies and prescription medications cannot be promoted via NextRoll in line with the advertising guidelines of our partner ad networks and legal regulations, even if they comply with local regulations. This is because laws differ from country to country and because of the potentially sensitive information implied by a customer's purchase. Examples of content that we cannot run include: 

Ex.png Prescription medications

Ex.png Prescription medication aggregators or affiliates in which there is a link to the sale of prescription medications

Ex.png Coupon aggregators (that relate to prescriptions)


Ex.png Online pharmacies

Ex.png Pharmaceutical manufacturers 

Ex.png Pharmaceuticals for pets

Ex.png Birth control prescription

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