In order to protect the privacy of users, NextRoll will not retarget customers with ads based on implied or explicit knowledge of a user's personal circumstances.
Please see further provisions below of what type of sensitive interest content would not be eligible to run.
Criminal Record: Sensitive Interest Content
Implying an individual has a criminal charge
Implying an individual has committed crimes
Implying an individual has a criminal record
Lawyers specializing in criminal defense
Bail bonds services
Driving under the influence legal counsel
Lead ad forms requesting information regarding criminal history or conviction status
Gender Identity: Sensitive Interest Content
Website dedicated to individuals that may be questioning their sexual identity
Gender transitioning information
Gender identity information
Discrimination lawyers dedicated to gender identity
Health: Sensitive Interest Content
Health issues that are deemed sensitive or confidential in nature cannot be included in ads or called out in landing pages. Please see guidelines below.
Targeting pregnant women with ads based on this information
Pregnancy and fertility-related products
Mental health conditions, e.g., depression or anxiety
Health services or procedures related to sensitive health information
Health issues in relation to intimate body parts, e.g., bowel, genital, or urinary issues
Ads targeted towards an individual with a disability
Physical health conditions of a sensitive nature, e.g., sexually transmitted disease
Products to treat sensitive health conditions, e.g., over the counter tablet for depression
Medical devices aimed towards sensitive health conditions, e.g., insulin devices
Health issues in relation to sexual functioning
Legal Services: Sensitive Interest Content
Immigration Legal Counsel
Victim advocate services
Car accident settlement
Family legal services, e.g., divorce, adoption
Legal services targeted towards refugees
Personal injury lawyers or services
Personal injury claims
Negative Financial Status: Sensitive Interest Content
Ads and landing pages should never target anyone based off of a negative financial status or imply that an individual is in financial difficulty or needs financial assistance.
Ads implying a negative financial status
Ads alluding to a customer needing financial help
Ads implying an individual is bankrupt
Lead ad forms requesting information regarding bankruptcy status
Ads calling out that an individual is in debt, has personal debt, or alludes to the amount of debt a person is in
Negative targeting of an individual with financial advice based off of sensitive financial information
Ads implying an individual is unemployed
Welfare services
Homeless shelters
Lending products of a predatory nature
Personal Hardship: Sensitive Interest Content
NextRoll does not wish for customers to be targeted based on personal hardships that they may have experienced and may be deemed confidential or sensitive.
Ads aimed towards a victim of a crime
Ads aimed towards a victim of abuse
Ads aimed towards a victim of a traumatic event
Victim advocate information
Domestic abuse services
Political Content: Sensitive Interest Content
Political content targeting sensitive interests or groups
Lead ads targeting a specific political party
Race and Ethnicity: Sensitive Interest Content
Ads aimed towards ethnic dating
Ads implying the race or ethnicity of an individual
Relationship Content: Sensitive Interest Content
Family Counseling Services, e.g., adoption counseling
Bereavement Services
Ads or landing page dedicated to information about coping with a divorce
Ads or landing page dedicated to information about coping with a bereavement
Personal hardship with family member or friends that would be deemed of a sensitive nature
Religious or Philosophical Content: Sensitive Interest Content
Religious beliefs of a personal nature
Religious guidance
Unverifiable claims with regard to religious beliefs
Sexual Orientation or Sexual Behavior: Sensitive Interest Content
Advertisers that wish to run ads targeting users based on their sexual orientation, behavior, interests, or experiences are not eligible to run. Sexual orientation and interests may be considered confidential or private information by an individual and, for this reason, NextRoll will not serve an ad to a customer based off of this information.
Sexual behavior
Sexual Identity
Sexual orientation, including gay, lesbian, bisexual, heterosexual, or questioning orientation
Information about sexual orientation and revealing such information
Dating websites aimed towards a specific sexual orientation
Travel websites aimed towards a specific sexual orientation
Trade Union Membership Status: Sensitive Interest Content
Ads should not ask for information from a customer in relation to their trade union membership status.
Trade union memberships
Ads which highlight or imply knowledge of an individual's trade union membership
Ads aimed towards members of a specific trade union
Trade union blogs
Overall website dedicated to a specific trade union
Work dispute trade union related support or information websites
Lead ad form fields requesting information if a person is a trade union member
Lead ad form fields requesting information about which trade union an individual is part of