Reporting & Attribution

Measuring Performance

• Measuring Campaign Performance with ROAS
• Reporting for Brand Awareness Campaigns
• Ads Reporting Dashboard Overview
• Discrepancies in Traffic and Conversion Tracking
• Retargeting Campaign Performance

Enhanced Conversion Tracking

• Enhanced Conversion Tracking
• Currency Codes
• Third-Party Campaign Tracking

Campaign Reports

• Filtering by Funnel Stages
• Campaign Reports 
• Audience Suggestions Report
• Benchmark Report
• How to Customize a Report
• Granular Conversion Reports
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Attribution

• Understanding Attribution Settings in AdRoll
• Future-proofing attribution and conversion measurement using a URL query string parameter
• Attribution Funnel
• Campaign Attribution Dashboard
• Attributing Conversions to Your Campaign
• Add UTMs to your AdRoll Campaigns
• See all 7 articles