What is Brand Awareness?

Brand Awareness campaigns allows you to tell a brand story in a way that resonates with the audience and creates a connection. Our sophisticated audience targeting works together with our AI to create awareness with the right audiences, at the right time, and drive high-quality new site traffic.

Unlike Retargeting campaigns, these users have not been to your site before, but they have been identified as high-potential prospects for your business. 

We provide a diverse set of targeting strategies to help you find the right target audience and make an impact on their decision-making process. Our targeting capabilities fall into three main categories: 

  1. Lookalike  
  2. Demographics & Interest  
  3. Contextual 

Lookalike

Our AI does all the work of identifying new shoppers who look and act like your best customers. By targeting digital profiles similar to those of your existing customers, Lookalike automates new customer acquisition by attracting new audiences who are likely to convert and become customers.

Demographics and Interest

Get yourself in front of people who will love your brand and products.

With Demographics and Interest targeting, you can identify what your ideal customer looks like, and find more like them by targeting attributes (like age, gender, net worth) as well as their interests (sports, fashion, food, and more).

Contextual 

Contextual targeting lets you showcase your brand alongside content with which you want your brand to be associated. You can choose from categories that are relevant to your industry or target market (like sports, educational, or travel sites).

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